The feedback you get from surveying customers and employees will help you create that distinctive image which will set you apart from your competitors.

Some don't embrace it, but even small businesses have an employer brand.

Local Eye Site has now served more than 5,000 organizations across all sectors of the eye care industry.

Developing an employment brand is essential to creating a lasting impression on prospective employees that will keep the talent rolling in. From small shops to large organizations, employment branding is the first step in crafting a recruitment strategy that will squash the competition when it comes to talent acquisition.

Brad McCorkle, founder of Local Eye Site, knows what it means to do what you love. Searching for the perfect job may be something you create on your own, or perhaps the journey is truly the destination.

Some employers have it all, and they want you - the job seeker - to know about it. This month, we're featuring St. Luke's Cataract & Laser Institute as our Featured Employer of the Month. Learn more about what they have to offer as far as employment is concerned. You'll be glad you did.

Whether you're part of an HR team for a large company, or you're responsible for hiring for your small business, these 3 tips can help you turn hiring into an opportunity.

Finding a job shouldn't be this hard, should it? It can be, but these seven crucial tips for job search success will help guide you through the complex, and often confusing, world of looking for a job.

Writing an interesting job description is critical for employers that want to stand out from their competitors.

Social Media has become a staple in today's modern recruitment environment. Nearly everyone has some form of social presence online, so why not harness it to maximize your chances of getting a really great job? Here's what you need to know about making Social Media work for you in the job search.

Hiring is not always the easiest task, but at least one Vision Source practice is doing it right. Find out how Dr. Michael Zost, OD uses Local Eye Site to create targeted job postings that reach the candidates he prefers.

Paying to post a job may seem like a waste of time and budget, but it's actually extremely beneficial to you and your practice. Here are some things to consider when making the decision of whether or not to pay to post your job online.

Preparing for life after Optometry School can seem daunting art first. Interviews, writing a Curriculum Vitae, getting references - all challenges to the job search for recent graduates. Recently, Joe Welch spoke to students at MCO to show them that with the right tools and a little preparation, finding a job after graduation doesn't have to seem so insurmountable a task.

Entrepreneur Magazine's Inaugural e360 Performance Index included Local Eye Site as one of the country's "Best Entrepreneurial Companies in America". The award sheds light on the innovative and technological practices employed by Local Eye Site to remain the eye care industry's most popular and respected employment website.

The Illinois College of Optometry hosted Local Eye Site Founder Brad McCorkle last night. Brad delivered a presentation titled "Practice Personality: How to make career choices that reflect who you are" and encouraged students to pursue career opportunities that highlight their passions and interests.

Ophthalmic Scribing as a career path is an excellent way to expand your knowledge and interest in the field of Ophthalmology. In this post, our resident Ophthalmology expert Sergina Flaherty explains what one needs to know in order to succeed as an Ophthalmic Scribe.

Recruiting for any eye care practice can be a real challenge. When it comes to finding staff for your Optometry practice, there are some specifics you need to know about before you embark on the recruitment journey.

New certification grants to be supported by Local Eye Site. These scholarships will support Ophthalmic Medical Technicians seeking certification in their field.

Recruiting and hiring the types of professionals you want working for you takes time, effort, and patience. Here is how you can hire the right people who will likely be a good fit for your eye care practice or business.

Have you ever received an online review for your business? Odds are you have, and there can sometimes be implications when it comes to your bottom line and your ability to recruit top talent. In this post, you'll learn how to harness the power of online reviews to drive sales and create an employer brand around your customer service.