Optical Services Product Manager
Kaiser Permanente (KP) is among the nation’s leading providers of integrated healthcare delivery. KP’s eye care services (Vision Essentials by Kaiser Permanente) has an immediate opening for a Product Manager, who will be responsible for the overall success of the ophthalmic lens product line, consumer & market research, digital marketing strategy, and other strategic projects in northern California. The position is based in Richmond, CA.
Strategic planning & marketing
Sets strategic direction for the product line, including product selection, mix, pricing, and positioning.
Understands market trends, competitor offerings, and the approach of other Kaiser Permanente regions. Synthesizes this information into a consistent lens strategy for the northern California region. Coordinates lens strategy with other products, such as frames.
Analyzes market segments and develops distinct approaches for target groups. Conducts customer and stakeholder surveys to ensure product messaging is consistent and targeted.
Tracks product performance against internal and external benchmarks. Analyzes data to isolate key drivers. Identifies and implements changes to improve performance.
Introduces new products/enhancements to meet customer needs and respond to the competitive landscape.
Creates and implements marketing and promotional strategies and tactics to improve product awareness, penetration, and revenue, including digital media strategy.
Develops, coordinates and presents product training to Opticians and Optometrists.
Sets strategic direction for overall digital marketing strategy for Optical Services. Researches possible tactics, makes recommendations, and implements plan.
Project management & implementation
Leads cross-functional teams to implement lens strategy, including coordination with Sales & Operations, Lab, IT, Finance and other functions.
Works with IT on the set-up and maintenance of systems to place local orders and track performance.
Works with manufacturing to ensure adequate inventory and problem solve quality issues.
Gathers product feedback from local Optical Centers and generates buy-in for strategy.
Manages vendor relations.
Works with national team to negotiate product formulary, contracts and pricing.
Financial analysis & market research
Conducts financial analysis on the impact of product changes and introductions (i.e. ROI, revenue/profit projections, break-even analyses).
Researches the marketplace, including consumer needs and preferences. Analyzes the data to inform overall product strategy and tactics.Analyzes the competitive landscape and maps competitor tactics.
Promotes and evaluates the use of new technologies and industry leading trends.
**Note:When you click on Apply For This Job you'll be redirected to KP's careers site Job# 535310. Please note the JD on KP's careers site is more general and will not match description
Key Skills Needed
Strategic planning (product strategy –pricing, positioning, understanding consumer/competitive market)
Project management (strategy implementation, workplanning, facilitation, change management).
Analysis (financial, competitive, market research, performance tracking, problem solving).
Communication (i.e. able to deliver concise and compelling product information that tells the story to different audiences.Skilled in PowerPoint and/or other presentation software.)
Collaboration (lead cross-functional teams, gather feedback & incorporate into comprehensive strategy)
Persuasion/influence (make clear recommendations, generate buy-in, manage objections).
Operations & logistics management (dive into processes in any area that impacts lens performance)
Education & Experience
Master's degree preferred.
Bachelor's degree in business administration, economics, health care administration, public health administration, or other related field required.
Minimum four years of related experience required. Healthcare experience preferred.
Must be able to work in a Labor/Management Partnership environment.