Eye care practice owners: Are you looking for new ways to keep your team motivated and feel a sense of purpose that extends beyond the office? By pushing your employees to engage in volunteering you will foster a commitment that extends beyond earning money and establish stronger office values that lead to serving the community.
The good news for practice owners is that many employees in the healthcare industry are already passionate when it comes to helping others. These types of personalities in the workplace help to promote an office that strives to serve the community.
Here are some examples of how to create a culture in your office that encourages helping others and spreading a well founded sense of purpose:
Offer PTO for one volunteer day per year
What better way to encourage your employees to volunteer than paying them for it? This is a perk that most employees will likely use. It’s a break from the office and allows them to choose what cause means something to them. This will show your employees that you care enough about community service to pay them for it.
Sign up to run a group 5K or fun run/walk
There are all sorts of races your staff can participate in such as Walk for Diabetes, Walk for St. Jude Children's Research Hospital and Race for the Cure. Encourage your employees to collaborate and decide on which one they want to represent. If the practice is feeling super adventurous, sponsor your own walking/running event! Planning an event will serve as a team building exercise and be a fantastic way to promote your brand in the community.
Make an office donation to an eye care charity you love
If your practice isn’t up to planning a community-wide event there are charity options such as donating eyeglasses to the Lion’s Club that distributes them to disadvantaged communities, or making a cash donation to other eye care charities. Local Eye Site’s CEO is on the Board of Directors for Prevent Blindness. If it’s a time, goods, or monetary donation, eye-related charities really touch upon something that is important to your team.
Host an in-office Toys for Tots, food or clothing drive
Take advantage of the holidays and promote a “season of giving” idea within your office. Find out what your employees are passionate about and collect items that will help others. The office will for sure have high spirits as a result. If you have a larger offer, you could could have various teams, such as front desk, billing and techs, and run a friendly challenge around who can contribute the most to the drive.
Strengthen your eye care team and your company brand with these fun and charitable tips.
Still searching for your dream eye care team? We’ll help you to hire the best in eye care. Make sure to mention if you have any opportunities for charitable work in your job description. Top talent will respond favorably.