Like every other buzzword circulating the internet these days, the concept of ‘employer branding’ has become the most recent bandwagon philosophy to spread like wildfire throughout the HR community. Employer branding, however, isn’t a new concept - nor is it something to be ignored. For those of you who may not yet be familiar with the term, employer branding is the idea that companies can leverage the positive, exciting, and/or unique elements of their corporate culture to recruit quality employees and gain familiarity in the talent market as a great place to work. Employer branding essentially allows smaller, lesser-known companies to compete with larger organizations for the best talent - and it works.
When one thinks about employer branding, one typically refers to big tech companies like Google, Facebook, or Amazon.com. I mean, sure they’re big, well-known, and successful, but how did they get to be so popular amongst job-seekers? It could be argued that the sheer success of these companies attracted opportunistic job seekers looking to make a quick buck (which could be true), but what keeps the resumes flowing in? I’d say their employment brand has something to do with it.
Popular companies, large and small, work hard to provide quality service to their customers while also treating their employees as equally valuable assets to the overall success of the business. Providing reasonable but enticing benefits packages, unique team-building events, and financial incentives are just some of the ways successful companies recruit and retain their best employees. Furthermore, creating awareness for and cultivating your employment brand is just as important as marketing your business’ products and services to your customers. Customer loyalty, revenue production, office efficiency, and practically every aspect of your day-to-day operations lay in the hands of your staff, and the future success of your business will be determined by the team that you put in place.
Overall, an attractive employment brand can have a tremendous impact on your efforts in hiring qualified eye care professionals. Whether you choose to accept it or not, your company has an employer brand - and the time is now to start doing something about it. To help you get started, your friends here at Local Eye Site have put together a comprehensive ebook that will guide you through the process of developing an employment brand for your eye care business. Click on the image below to download your FREE Employer Branding eBook!
Want to promote your employer brand? Post a Job on Local Eye Site today and begin recruiting top talent in eye care!
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