By definition, the “passive job seeker” (someone already employed and only casually keeping any eye out for new opportunities) doesn’t spend much time on job boards, or looking at newspaper classifieds, for that matter. Most employers would agree that passive job seekers are also often the best candidates. This can be a delicate subject, and poaching your competitor’s best employees isn’t a great idea, but we do think that recruiting the passive job seeker is a necessary part of any recruiting strategy.
Craigslist, classifieds, and generic job boards will not effectively reach that pool of passive candidates. Local Eye Site’s strategy offers one example of a sophisticated solution to this problem, and is precisely why we work so hard to form partnerships with established, respected journals and associations; so that our employment ads can be served to passive job-seekers as they come online for continuing education or to stay abreast of the recent developments in our industry.
Local Eye Site works very hard to get the message out to the eye care community that recruiting is only going to get more difficult as baby-boomers advance in age and demand increases for eye care services. Even medium-sized and smaller practices need to act now to:
- Develop and promote a strategic employer brand.
- Utilize the Internet and organizations like Local Eye Site that position your ads nationally for recruiting outside of your immediate community.
- Recruit the passive job seeker.
Local Eye Site was founded upon these recruiting principles, and eye care employers would be well served by adopting them. Our customer retention was over 91% in our most recent evaluation, and not only is our model affordable, but it’s clear that it works.
What do you think about recruiting passive vs. active job seekers? Comment below!
{ 0 comments… add one now }