Trade shows are great. The Local Eye Site team was in New York for five days last week attending the Optical industries biggest show, Vision Expo East, and Expo didn’t disappoint. Don’t misunderstand me, marketing and tele-sales can be very effective, but there is no better way to move business forward than to sit down face to face with a prospect. We also attended some terrific events that provided great insight into the latest developments, innovations and challenges for our industry.
On Wednesday, we attended Vision Monday’s Global Leadership Summit. My favorite part of the Summit was when representatives from the leading buying groups took the stage. When asked about the biggest challenges facing independent Optometrists today…they almost unanimously answered “staffing.” Exactly.
Thursday afternoon, we attended the COR (Corporate Optometry Report) Advisory Panel Meeting. COR is always informative, and this year was no exception. Eye care rock stars like Marge Axelrad presented from the industry insider perspective, and Joyce Chen from Jump Associates presented some terrific ideas about innovation and how to re-invent your business. Not to be left out, LES was profiled in the COR re-cap from the last meeting in Las Vegas: “Where Will the Next ODs Come From?”
Jobson ECP Business Services conducted a breakfast on Friday morning for Optical business leaders. Sherrie Rogerson presented some terrific business solutions, including Jobson Research. Wow, talk about understanding your market. Sherrie was particularly brilliant when she presented Jobson’s online recruiting solution….Local Eye Site. But of course.
Last but not least, we had three great days of meetings at the LES booth and at others. We met with some of the industries biggest companies. It’s gratifying to see the LES brand and recognition of our unique model growing, and trade shows have been an important component of our growth. Vegas, count LES in.
{ 3 comments… read them below or add one }
I am looking for an Optician position. I am French and Vietnamese originally. Thank you.
Phuong,
Have you registered on Local Eye Site?
Thank you for your inquiry.
LES
Because of scheduling conflicts my time at VEE was limited, however I was able to gain great insight into some issues I have with understanding the design and purpose of some of the new essilor PAL designs. Talking face to face and being able to bounce Rx issues around with the various reps was extremely helpful.
As always the Safilo fashion show was the best highlight. Also being able to try on frames to judge how effective the bridge, A & B size and temple lenght will be for our patients is something you can not judge by online catalogs