As 2010 comes to end, one of the year’s most evolved trends is social media. Social media has been around for years, but 2010 marked the greatest leap in social media for business purposes. Companies of all sizes have expanded their presence via social media significantly.
What started out as a way to share pictures and stay connected with friends has changed how business markets forever. As of March 2010 there were over 3 million Facebook Fan pages, 30% of them being dedicated to companies and businesses. There will always need to be a press release about the big merger, but how the release is presented and distributed will forever be changed. The average Facebook user is connected to 80 community pages, making wall posts and status updates one of the best ways to push out information. The world of recruiting has been radically altered via the power of personal social media as well. Information about job-seekers is easily accessible and creatively displayed through social media channels.
One industry to fully embrace all social media has to offer has been health care verticals such has ophthalmology. The amount of information distributed through the web has been massive, from health care reform and FDA regulations to information in more specific niche industries like optometry. Tweets, fan pages, blogs and YouTube channels are filled with articles, information, and responses. Health care related tweets trend daily under #hcsm, #healthcare tags.
Private practices to large suppliers have taken the idea of social media and adapted it to work for them. Facebook welcome pages have become mini company websites and twitter has become the go-to customer service help line. Businesses have accepted that social media is here to stay and are embracing it for their benefit.
Local Eye Site Sources:
https://www.facebook.com/press/info.php?statistics
https://www.digitalbuzzblog.com/facebook-statistics-facts-figures-for-2010/
https://statistics.allfacebook.com/pages
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