Recent economic trends tell us that companies are slowly beginning to hire again, and that their recruiting tactics are changing. Some companies are moving away from the large job boards in favor of constructing a “Career” section on their websites where they can host their open positions. Posting open positions on the company website is a good idea. However, the company “Career” section should be part of a greater strategy that includes community recruiting sites that are dedicated to online recruiting in the industry that your company serves. Niche industry recruiting sites are completely focused on one thing…attracting the targeted audience you need in order to fill your open position with an experienced professional.
Local Eye Site is a great example of a niche industry recruiting site. The LES team has one mission-ensuring that experienced eye care professionals visit the LES site daily in significant numbers. ECPs come to LES to connect, network, develop professionally, and learn more about your organization as an employer.
Here are three examples of how LES’ focus on online recruiting, and immersion in the eye care industry make LES a no-brainer to include in your practice’s recruiting strategy:
1. Partnerships with eye care giants. Positions posted to LES are automatically fed and promoted across our Jobson partner network of Review of Ophthalmology, Vision Monday, Review of Optometric Business, SightNation, Review of Optometry, and 20-20 Magazine.
2. Traffic. More than 19,000 targeted unique visitors visit LES each month, plus the exposure across the Jobson network equals more relevant results for a company operating in the eye care space.
3. LES is more than a website. ECPs reach out to the LES team daily looking for professional opportunities. LES customers receive the advantage of introductions to these job-seeking ECPs.
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