Local Eye Site Blog — Connecting You to the Latest News in Eye Care Employment

Caffeinate Your Career Search at Vision Expo East!

by LocalEyeSite on February 27, 2013

With Vision Expo East right around the corner, all of us here at Local Eye Site are busy getting ready for yet another exciting trip to Big Apple! This year, we’re inviting all of you to swing by our booth #2757 on level 3 of the Jacob K. Javits Convention Center in New York City to hang out, enjoy some FREE, freshly brewed coffee, and enter to win our grand prize giveaway: a Starbucks® Verismo™ Brewing System! For all you employers out there, we’re also going to be featuring an exclusive Show Special to help you achieve your recruitment goals. Check out our website for a sneak preview of what we’re going to be offering during the show. You don’t want to miss this!

Overall, we’re really excited about our Career Café, so we hope you’ll find a few minutes or so to check it out during Vision Expo! To help you remember, we encourage you to add us to your Vision Expo Show Planner. I mean, who can resist the aroma of fresh coffee, free caffeine, and access to hundreds of eye care jobs from your favorite employment website for eye care professionals? We hope to see you there!

Are you heading to New York for Vision Expo? What are your must-see booths when you go? Comment Below!

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Job Search Tips for ECPs: 5 Ways To Get A Job At Vision Expo

by LocalEyeSite on February 21, 2013

Let’s face it. Finding a job - regardless of your level of experience - can be a challenging task. In this blog series, we plan to equip you with the power to land the job of your dreams with 10 helpful tips for the job-seeking ECP. Let’s get started!

Job Search Tip #9: Treat Vision Expo Like a Big Networking Event

International Vision Expo is known throughout the eye care industry as ‘the complete eye care event’, offering eye care professionals the chance to advance their professional education, discover new developments in eye care technology, and network with some of the most reputable names in the industry. For you, the job seeking eye care professional, Vision Expo is the perfect opportunity to put your best foot forward, spruce up that resume, and hit the show floor armed with a stack of business cards and a fresh outlook on your career. But what steps should you take to ensure that your efforts are successful? In this post, we’ll tell you what you need to know to make sure you hit the job search jackpot during International Vision Expo.

1. Make an Action Plan

The first thing you’re going to want to do prior to attending Vision Expo is come up with a plan of attack for when you get there. You certainly don’t want wander aimlessly around the floor frantically trying to figure out which booths you want to visit during the show. This behavior is not only exhausting, but it doesn’t help you effectively use your time to maximize your job search efforts amid the other things you might have to do during Vision Expo (assuming you’re there for a reason other than looking for a job). Instead, we recommend you first check out which companies are hiring by visiting VisionJobs, Vision Expo’s very own job portal. Then, once you know which companies have vacancies, you can use the show planner feature on the Vision Expo website to plan out which companies you want to touch base with while you’re there. If you have a smart phone, you might even want to download the Vision Expo app - a handy feature to help you keep your day organized and your time managed effectively.

2. Promote Your Personal Brand

Another thing you’re going to want to do to increase your chances of finding a job at Vision Expo is bring along materials that help you promote your personal brand. These materials typically include an updated version of your Resume, a notebook to jot down important information, and a business card with your contact information on it. Even if you’re not currently employed, or if your current employer doesn’t supply you with business cards, you might want to go somewhere like Vistaprint.com or a local printer and create your own. Although seemingly outdated, business cards are still relevant in networking situations, since oftentimes Resumes are too bulky to hold on to in a casual setting. Overall, a good sprucing of your Resume and a clean business card can come in handy, especially at an event as big as Vision Expo.

3. Dress To Impress

Like any other professional event, what you wear can be an important factor in making a good first impression with a potential employer. Our suggestion is that you bring along some clothes that will allow you to be comfortable, but also demonstrate professionalism. You don’t need to wear interview-style clothing to the trade show, but it wouldn’t hurt to put in the extra effort to show potential employers that you’re serious about how you carry yourself. How you carry yourself can oftentimes reflect how you perceive your profession, so dress to impress - even at Expo!

4. Attend the Social Events

Now this is a piece of advice we can all agree with. Have FUN! Vision Expo is really fun - especially after hours - so don’t ‘call it a night’ when the doors close at 6pm. Our advice is that you make an effort to take part in the social events that Vision Expo has provided during the week. Of course, you never want to over do it, so be mindful of how much fun you’re having and keep your composure - especially if alcohol is involved. You don’t want to end up embarrassing yourself in front of a potential employer - keep it professional, people! Events such as Eye Rock in years past is a great example of a good time had by all, so check out the calendar and make the decision to be social during Vision Expo! Oh, and you never know who you’re going to run into, so bring your business cards while you’re at it!

5. Follow Up

We’ve said this before, but always make sure you follow up with the connections you established during Vision Expo. Odds are everyone you spoke with spoke to a hundred other people just like you, so the chances of them forgetting who you are a couple weeks down the road are pretty high. Once you get home, take the time write them a short email thanking them for their time, recapping your conversation with them, and reminding them of where you are in your job search. The worst thing that can happen is they don’t respond to your follow-up, but most people are pretty nice and will respond upon hearing from you. The fact is, you never know until you try, so why not follow up and see where it leads? Whatever the case, following up is a great way to keep your name in the forefront of a potential employer’s memory, so follow up after Expo!

Overall, International Vision Expo is an excellent opportunity to network with other professionals in the eye care industry. Whether you’re going for work, continuing education, or to find a job, there are things you can do to prepare and maximize your efforts (and fun) during this awesome event. Even if you come home empty-handed as far as a job or an interview is concerned, at least you will have made some valuable connections along the way that could one day lead you to the job of your dreams!

Are you looking for a job and planning to attend Vision Expo? Take the first step and add Local Eye Site to your show planner!

Don’t forget to stop by the Local Eye Site booth #2757 at Vision Expo East! We’ll be serving FREE Coffee and giving away a few awesome prizes, so be sure to swing on by and caffeinate your career search with Local Eye Site! Employers: Click here for our show specials!

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The Career Path: Where Will You Be In 10 Years?

by LocalEyeSite on February 13, 2013

In most organizations today, the idea of a “career path” has become more of an oblique concept than a clearly defined sequence of checkpoints. It is now rare that you will plug yourself in to a logical progression from associate, to manager, to executive, as new roles are often created on the fly for those who aspire to greater responsibility (and greater pay) within an organization. The key to forging a career path is really nothing more than proving you can be excellent at promoting the success of the company, and that you can be entrepreneurial even within an organization by identifying opportunity for yourself as it benefits the company at large.

In the past, setting out in a career was more about putting in the hours of work required to graduate from one clearly defined position to the next. Master the skills and duties of one role over a required period of time, and you should be rewarded with the logical next-step forward. This, however, may be a concept of the past. Previously, professional loyalty was more about the longevity of your commitment to a company. Today, though, that definition is shifting more towards the commitment to the underlying goals of the company. The ability to think abstractly to meet new challenges set forth by these goals is as important a trait as any.

Today, the best way to demonstrate your loyalty to an organization is to proactively identify specific challenges, and to work with your team to help the company meet those challenges. Becoming an entrepreneur within your company means establishing yourself as a dependable self-starter. Without stepping out of the bounds of the company’s best interests, it is possible to keep your own goals aligned with those of the company as you demonstrate your ability to independently define and pursue worthwhile initiatives.

The old adage that it is the journey that counts, not the destination certainly applies when it comes to thinking about your career path. Focusing on the small things and the personal relationships that help you do your job well will carry you further than doing whatever it takes to reach a specific destination. Though forging a career path today is more of an individual responsibility than ever, this does not mean that your peers and managers should be seen as adversaries. Hoping that your counterparts fail or leave the company is counterproductive to the goals of the organization, and will leave you missing an opportunity to learn from others. Develop strong relationships so that you can understand the needs of the organization on a deeper level. This will help you identify the problems that need solving along with the solutions that will demonstrate your capacity for leadership.

As the thirty-year career with a single organization becomes more and more uncommon, the 10-year plan has become more open-ended than ever. Establish short-term goals and be entrepreneurial about the success of your company. You may not know exactly where you’ll be sitting in 10 years, but at least you’ll know how you’re getting there.

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February Featured Employer: National Vision, Inc.

by LocalEyeSite on February 10, 2013

At Local Eye Site, we really appreciate all of our great employers. Every month, one employer is highlighted as a Featured Employer to give you - the job seeker - a little more insight into the types of employers who are hiring in the eye care industry. Whether it’s a new company looking to hire for the first time, an established employer who’s been around the hiring block once or twice, or a well-known company with ongoing hiring needs - they all have one thing in common: They need quality people like YOU to get the job done! Check back here each month for a new featured employer, but first allow us to introduce this month’s LES featured employer:

National Vision, Inc. is an excellent company to work with for several reasons. For one, they pay close attention to the needs and concerns of their Doctors and associates. When asked, Doctors and associates at National Vision cited great hours, competitive salary, and excellent benefits among other things as their primary reasons for choosing to work for this organization. Other reasons for employment included a generally positive attitude within the company, a good sense of job stability, progressive corporate leadership, and a focus on patient care - to name a few. Based on these responses, it’s clear that the folks at National Vision listen to what their employees have to say about their company, which is why when asked in an interview, National Vision responded that most of their employees find working at the company fun, engaging, and fulfilling.

In addition to listening to their employees, National Vision also maintains a focus on serving the community by supporting and encouraging participation with a number of charitable eye care organizations such as SVOSH & VOSH Missions, Vision Spring, RestoringVision.org, Frames for the World, Optometry Giving Sight, Prevent Blindness America, and the Lawrenceville Cooperative Ministry. Furthermore, National Vision promotes serving for the greater good by focusing their charitable efforts on improving the vision of individuals at the local / state level, nationally, and even globally. From this value orientation, many of their patients receive eye care from National Vision that they otherwise would not have received on a daily basis.

The last reason National Vision is a great company to work for is due to their primary focus on customer satisfaction. When interviewed, National Vision explained how they focus on customer service at their organization. Here’s what they had to say: “Customer Satisfaction is vitally important and a key measurable in our stores. We use the “Net Promoter Score” metric on a monthly basis to measure how stores are progressing. This system asks our customers one question, ‘Would you recommend us to a friend or family member?’ The results and comments allow us to continually address concerns and refine our service.”

So there you have it! February’s Featured Employer - National Vision, Inc. with locations nationwide. If you would like more information about working at National Vision, Inc., or to apply for one of their available positions on Local Eye Site, then we encourage you to check out their Featured Employer page. Who knows, you may just be the one they’re looking for!

Search Open Positions at National Vision

Sources: http://www.nationalvision.com/who-we-are/, Interview

*Note: The monthly Featured Employer Program is a paid advertisement, and doesn’t necessarily reflect the opinions of Local Eye Site, LLC.

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Employer Insight: Recruiting Online To Target Candidates, Save Time and Money

by LocalEyeSite on February 7, 2013

This article was originally published on February 6th in the ‘In Your Employ’ section of VisionMonday’s dba Newsletter

Online recruitment has revolutionized the way employers in the eyecare industry attract and hire qualified employees. For organizations that need to hire quickly, online recruitment strategies offer scalable, cost-effective solutions for managing the challenges of recruiting.

With more and more people looking online for employment, eyecare organizations are moving away from costly, traditional forms of recruitment and shifting their concentration to recruiting online. The benefits associated with online recruiting are many, but for those employers still considering whether or not to engage in online recruiting, here are a few of them.

1. Lower Recruitment Costs

For any organization, hiring new staff is often an expensive and complicated process. This especially holds true for small and medium-sized organizations, which in the past haven’t had the resources to conduct full-scale hiring initiatives in-house. However, relying on outside firms to hire on their behalf means paying a premium for those services.

A 2011 study published in The Wall Street Journal showed the average cost per hire for midsize U.S. companies was $3,632, whereas small firms paid $3,665 on average, including costs for recruitment firms and the like. Through online recruiting, however, these costs can be alleviated, since the average cost for posting a job online may only be a fraction of the cost associated with hiring through a third party recruiting firm.

2. Targeted Delivery

Effective recruiting amounts to effective marketing, and when it comes down to it, it’s all about the art and science of being in the right place at the right time. With online recruiting, the level of exposure an organization can achieve is virtually limitless, provided the messaging is clear and the right avenues are being utilized. By posting your ad in the right place, your job opening can instantly reach thousands of qualified professionals in your field. Even search engines and other technologies allow targeting of specific types of users based on their online activity. This allows employers to identify and target the kinds of potential applicants they want, for a relatively small expense.

3. Quick Turnaround Time

As opposed to more traditional recruiting practices, online recruitment offers a quicker turnaround time when it comes to attracting, interviewing and hiring an employee. When an employer posts a position online, that position is immediately visible to thousands of potential applicants, and it will be available to them anytime, 24/7, even on a mobile device. Once an applicant finds a position they’re interested in, applying is as easy as uploading a resume. This nearly instant response can turn a qualified applicant into a new hire relatively quickly, thus making online recruitment a fast, clean and mostly painless way to acquire new talent online.

Overall, the growing demand for a quick and cost-effective hiring method has transformed the way small businesses recruit and hire in almost every industry. The glory days of newspaper advertisements, “Now Hiring” signs in the front window, and word-of-mouth referrals are no more. The digital age is here, and it’s not going anywhere, anytime soon.

Are you ready to begin hiring effectively? Post your job today on Local Eye Site, and start maximizing your online recruitment efforts!

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It Takes A Village: The Story of Local Eye Site

by LocalEyeSite on February 1, 2013

This year, February marks the fifth anniversary of Local Eye Site’s founding - an event that would have never taken place without the love, loyalty and support from each and every one of you! With that said, Local Eye Site’s founder, Brad McCorkle, shares his story on what it took for him to make Local Eye Site into the thriving company that it is today. His story explains how, through the support of family, friends, and partners in the eye care industry, Local Eye Site went from being an idea and a dream to the leading provider of jobs online for the eye care industry.

: The Local Eye Site Team at Vision Expo West in 2012

You’ve probably heard the expression “it takes a village to raise a child.” As a parent of two, I can attest to the critical roles our friends and family play in the lives of our children. I read recently that it takes a village to build a business, too. As I reflect on the journey of the first five years of Local Eye Site, I think the feeling that “it takes a village” to build something worthwhile most accurately depicts my experience of starting a business. For the record, “it takes a village” is followed closely by “it takes commitment” and “it takes capital,” but those are different articles!

Before I ventured into the world of entrepreneurship, I imagined successful business founders as mavericks who take the market by storm and through sheer determination, brains, and savvy, will successful businesses into existence. Perhaps that’s true for some, but that simply hasn’t been my experience. Don’t get me wrong, a successful entrepreneur must be able to recognize a market opportunity, and it takes some nerve to quit a full-time job and dedicate your professional life to a passion with no guarantee of income. It’s certainly true that entrepreneurship requires bold risk-taking and ingenuity by an individual to make things happen, but I might also say that “Local Eye Site, LLC” happened TO me as much as anything else.

Consider this: In the beginning, there was just a business idea. The first pivotal moment in the life of this idea came when I shared it with two very close, trusted friends. Sure I had faith in the premise and promise of this idea, but without the encouragement and backing of these two friends (and oh yeah, their willingness to part with their own hard earned money), Local Eye Site would never have transformed from an idea to a viable company. And let’s not forget that even before any of that, an employer provided me an opportunity to work in the eye care industry, where the initial idea was born.

Also consider the experience of the entrepreneur’s wife, when in 2007 I say:

“Uhh, honey … I know you’ve quit your job to stay home with our two kids, and I know we just moved into a new house, and I know I have a good stable job with a good salary, benefits and a company car, but I’m going to quit that job and invest much of our savings into my passion!! There will probably be no income to speak of for at least a couple of years. Aren’t you excited?!”

That’s right, my wife signed up for that — seriously. Without the support from her and my two friends, Local Eye Site doesn’t have a prayer of making it from idea to LLC.

From the beginning, we’ve had good friends, doctors and administrators in Ophthalmology, who were willing to work with Local Eye Site when our product was only in the early stages of development. I can’t forget about the friends that helped us with legal expenses, accounting, consulting, office space, you name it - by putting us on the “friends and family” discount during those early years. So many amazing employees then and now that have added their ideas and energy to push us along. Oh, and I can’t forget my friends and family that served as the models for all the photography you see on Local Eye Site (images viewed millions of times now) … their pay? A Starbucks gift card! Trust me, we’ve had plenty of good people help us all along, and they continue to do so generously.

I must say, the feeling that most comes to mind when I reflect on these last 5 years is gratitude. I feel blessed to have the opportunity to run this company for a living. I’m thankful we’ve made it 5 years and continue to grow. LES currently has 550 jobs on the site, and since the launch of the website in 2008 has enjoyed more than 50,000 job-seeker registrations and over 4,000,000 pages visited. That’s terrific progress, but we have so much more to accomplish and big plans ahead. So, thanks for everything, and stay tuned!

Brad

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Job Search Tips for ECPs: What To Do When You Lack Experience

by LocalEyeSite on January 23, 2013

Job Search Tip #8: What To Do When You Lack Experience

Searching for a job without the appropriate level of experience can not only make the job search difficult, but it can also leave you feeling trapped in a vicious cycle of rejection and frustration. With the exception of entry-level positions, almost every job opportunity on the market today is going to require at least some level of prior experience from an applicant. In the eye care industry, many fields require special certifications or licenses from applicants - items that require a considerable amount of time and commitment - as a prerequisite for a hiring potential. If you’re finding that your level of experience is limited, this post is designed to help you get started in the right direction and get your job search back on track.

1. Work as a Temp

When it becomes apparent that your options for full-time employment are limited, an excellent route to pursue is that of temporary employment. Temporary jobs, in general, tend to carry more of a negative connotation than they deserve, but are actually great segues into your desired career field. These types of positions can give you the training and insight you would need in a full-time occupation in the same setting. They also give you the time and flexibility you could use to become certified or licensed in your occupation. Needless to say, temporary work can offer a wider range of possibilities when it comes to your career than others may believe. Not to mention the lingering possibility of a full-time job offer at the end of the stint. Now that’s something you could take to the bank!

2. Volunteer

If you just can’t seem to find a paid position - full-time, part-time or temporary - then volunteering to work in your desired career field is another great way to get some valuable experience - especially if you’re in school or working and looking for a career transition. Although volunteering isn’t a paid endeavor, it does allow for significant hands-on experience, personal interactions with staff members, and wonderful sources for references as you move forward in your job search. Another great thing about volunteer work is that the hours are typically incredibly flexible - leaving you time to focus on school, your income-generating job, and your job search.

3. Further your Education

Another way to gain additional experience is to further your education in your desired career field. This may ring truer for older job seekers, but everyone can benefit from adding additional education to their resume - especially if it refines what you already know in your career. Through additional education, you could participate in work-study programs that place students in occupations similar to or in the same department as your chosen curriculum. Programs like these not only give you hands-on experience, they also help you financially support yourself to pay for the education you are receiving. A win-win in our book, and a great way to add some meat to your professional resume. Although advancing your education may not be the right avenue for everyone, there are added benefits to having additional qualifications in lieu of years of experience as far as your career is concerned.

4. Shadow Someone in the Field

Shadowing is one of the most flexible forms of gaining experience, since there’s not really a set standard on what to expect with career shadowing. It’s also not as valuable, since shadowing doesn’t require any work to be performed by the shadower. It is, however, a great way to learn more about a desired field and can oftentimes be integral to determining what career path you should settle on for the long haul.

Overall, having experience in a given career field is very important to the modern job seeker as the job market becomes increasingly competitive in the eye care industry. With proper planning, allocated time, and a little research, getting the experience necessary to remain competitive in the job market is certainly within reach. Of course, as in all adventures, one must be ready and willing to take the first step.

Are you ready to take the first step in getting more experience in your career field? Start with Local Eye Site - the premier job site for eye care professionals. We have all types of jobs in the eye care industry - close to home and nationwide. Visit our website and apply for your dream job today!

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Job Search Tips for ECPs: 3 Ways to Polish Your Personal Brand in 2013

by LocalEyeSite on January 18, 2013

Job Search Tip #7: How to Polish Your Personal Brand in Preparation for Your 2013 Job Search

A new year almost always means new resolutions. After all, it’s another chance for you to remake yourself and start fresh! But what should you do when it comes to your job search? Simply making a resolution to ‘turn up the heat’ on your job search efforts just isn’t going to cut it these days, especially in today’s competitive job market. You’ve got to become more efficient, effective, and most of all, distinguishable from other job seekers in your field. In this post, we’re going to give you three tips on how you can make 2013 the year you find the job of your dreams with a simple polishing of your personal brand.

1. Clean Up Your {Social} Act

One of the most effect ways to add a little shine to your personal brand is to spend some time cleaning up you social media profile pages. Whether you’re an avid user, or an infrequent visitor, if you have a Facebook, Twitter, LinkedIn, Pinterest, or any other social media account, it’s important that your online image is clean and professional during the job search. In recent years, more and more employers are searching social sites for candidates prior to making a hiring decision, thus ensuring that your profile is presentable at any given time is critical to a successful job search in 2013. To do this, comb through your pictures to make sure they are publicly appropriate and browse your posts to ensure there isn’t a large amount of profanity being used. A general rule of thumb is to avoid overly outrageous posts that you wouldn’t want your mother, grandmother, or children to read.

2. Out with the Old, in with the New!

Another method of cleaning up your personal brand in preparation for the job search is to do a little physical cleaning of your closet. If you’re interview attire is outdated, moth-eaten, or simply doesn’t fit well (or at all), it may be time to go ahead and invest in a couple new articles of clothing suitable for a job interview. Although this may seem like an unnecessary expense at first, dressing to impress is an important element of the job interview. Therefore, you’ll want to be prepared in the event that you’re called in for an interview in the near future. Dress to impress isn’t just a saying, it’s a job search necessity!

3. Take it to the Streets

Our last suggestion for cleaning up your personal brand in 2013 is to make a resolution to upgrade your networking skills in preparation for the job search. Many of us simply don’t get out enough to adequately prepare ourselves for the type of social interactions it takes to be successful in a formal networking event. Therefore, it is our suggestion that you first get yourself out there! Meet up with friends or coworkers for a drink once or twice per month, join a gym and take group classes with other people in your community, or volunteer with a local organization with a group of your peers. Whatever the case, get out and get noticed. This will also help you spread the word about your need for a job in your social circles. Secondly, we suggest signing up for local networking events through nearby associations to get more experience rubbing elbows with potential employers. This, too, can serve to prepare you for the networking event that could help you land your dream job, or even that interview you’ve been working so hard to secure.

Overall, cleaning up your personal brand can do wonderful things to your job search strategy. By cleaning up your social media profiles for professional use, refreshing your interview wardrobe, and refining your in-person networking skills, you can be well on your way to a successful job search in 2013. Naturally, there are many other things you can and should do to ensure you are successful in finding a job, however these three suggestions should get you started in the right direction for making this an excellent year. Of course, once you feel you’re ready to begin applying for jobs online, we suggest you check out Local Eye Site - the largest source for eye care jobs online! Happy Hunting!

What are some of the things you’ve done to embellish your personal brand for your job search? Comment below to let us know!

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Job Search Tips for ECPs: 3 Things Everyone Should Avoid in the Job Search

by LocalEyeSite on January 10, 2013

Job Search Tip #6: 3 Things to Avoid in the Job Search

Searching for a job is a delicate balancing act of do’s and don’ts in a world where everyone has an opinion about everything. Although searching for a job may seem like a relatively simply task on the surface, there are several pitfalls one can encounter unless the necessary precautions are taken to avoid them. We’ve seen and heard from a lot of employers and hiring managers alike who are always looking to hire qualified candidates, and based on their grievances, we’ve put together this post that highlights the to three things most employers do not want to see or deal with from job applicants.

1. Spamming Employers

Maintaining a line of communication with a potential employer throughout the job search process is important for a successful job search. There are, however, some limitations surrounding how much (and how often) you should communicate with these employers so as to avoid negatively impacting your job search efforts. It’s easy for anyone who is in the midst of a job search to feel disconnected from the process. Therefore, it is possible for one to use extreme methods to effectively acquire the attention of hiring managers. Instead of exhausting your efforts on incessant calling, emailing, and downright stalking the people you so badly want to work for, try following up to an application at first via email 5-7 days after submitting your completed application. It oftentimes takes a few days for the application to get through the system, so be courteous and allow adequate time for the process to run its course. If you don’t hear anything back after your first attempt, it’s customary to wait an additional week to 2 weeks for things to settle down before reaching out again via email or phone. (In the meantime, apply to other positions at different companies so you don’t lose steam in your job search). The best thing to do in every case is to exercise patient persistence. Keep up with the employer until you hear something back, but also know when to take a hint and stop bothering them. It’s a delicate balance, but its one that’s guaranteed to save the sanity of the hiring manager, and to rescue you from getting tangled in a web of desperation and wasting precious time.

2. Using a Neglected Résumé

When it comes to the job search, using an updated and relevant résumé is critical to securing a job interview with a potential employer. Even in today’s world of technology, a professional résumé is still very important for job search success because it effectively delivers a brief summary of your education, certification, and qualifications for the job at hand. What you choose to list on your résumé has the ability to make or break your chances at being called in for an interview, so keeping yours updated is crucial to job search success. One way you could work to ensure that your résumé never goes stale is to periodically give it a facelift - even when you’re in a position you love and don’t plan on leaving. The fact of the matter is you never really know what tomorrow will bring, so you don’t want to get caught off guard with an old résumé. Updating your résumé also includes formatting and layout. Believe it or not, how you present your professional information is part of the intended overall effect your resume will have on the hiring manager. Therefore, it’s important to consider both content and style when updating and preparing your résumé for the modern job search.

3. Applying for Jobs You’re Not Qualified for

One thing you should always be aware of when conducting your online job search is whether or not you’re actually a good fit for the position. Even though this may go without saying, there are many people who feel that applying for every job at a given company who may be hiring for several different positions shows just how interested they are in working for that company. This, however, is actually not always the case. In fact, many employers see this as an act of professional immaturity and will more than likely disregard that applicant as a potential candidate due to their apparent lack of sincerity. Unless you actually are qualified for every position, it is our recommendation that you avoid this tactic altogether when conducting your job search. It is generally better to apply for jobs in which you feel you are qualified for, or think you have a decent chance at being interviewed for in an effort to convince the hiring manager your ability to perform the necessary tasks for a particular job.

Overall, there are several pitfalls one should avoid when applying for jobs online. Whether it’s spamming employers with desperate emails and pseudo-stalking voice messages, using an ancient résumé format with content to match, or applying for every job you come across - regardless of wha the job description actually calls for, there are dangers lurking around every virtual corner. The good news is, these hazards can be easily avoided by employing the tactics we have equipped you with in this post. Now all you have to do is get out there, and find the job of your dreams on Local Eye Site!

What other pitfalls have you encountered in the Job Search? Comment to let us know!

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January Featured Employer: Thomas Eye Group

by LocalEyeSite on January 3, 2013

At Local Eye Site, we really appreciate all of our great employers. Every month, one employer is highlighted as a Featured Employer to give you - the job seeker - a little more insight into the types of employers who are hiring in the eye care industry. Whether it’s a new company looking to hire for the first time, an established employer who’s been around the hiring block once or twice, or a well-known company with ongoing hiring needs - they all have one thing in common: They need quality people like YOU to get the job done! Check back here each month for a new featured employer, but first allow us to introduce this month’s LES featured employer:

Thomas Eye Group is a great company to work with for several reasons. For one, Thomas Eye Group is an organization with a strong mission, which is “To improve the quality of people’s lives by compassionately providing a lifetime of outstanding eye care.” As a result, the work performed by the staff at Thomas Eye Group has earned them a spot in the public eye as an one of the honorable recipients of the Atlanta Consumers’ Choice Award from 2007 through 2011. This achievement demonstrates the company’s ability to connect with their patients in a significant way, a great quality to look for when searching for a job in this industry.

Another excellent reason why Thomas Eye Group is a good place to advance your career in eye care is that they maintain a clear focus on their corporate vision. This vision has employees concentrate on consistent excellence, patient-centered service, collegiality, ethical behavior, continuous improvement, and community involvement. These attributes serve to create unity among the staff while simultaneously helping individual staff members develop on both a personal and professional level.

So there you have it! January’s Featured Employer - Thomas Eye Group with nine locations in and around Atlanta, GA. If you would like more information about working at Thomas Eye Group, or to apply for one of their available positions on Local Eye Site, then we encourage you to check out their Featured Employer page. Who knows, you may just be the one they’re looking for!

Search Open Positions at Thomas Eye Group

Sources: http://www.thomaseye.com/site/about-us.htm

*Note: The monthly Featured Employer Program is a paid advertisement, and doesn’t necessarily reflect the opinions of Local Eye Site, LLC.

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