5 Job Search Tips for Optometry Students

by Steven Squires on May 28, 2014

Get a Job

Few things in this world are as simultaneously necessary, stressful, and generally misunderstood as the job search process. You attend Optometry School for a number of years, maybe do a residency, work hard to absorb as much knowledge as you can, and then someone stands on a stage one day in May and tells you it’s time to face the reality of long-term, perpetual employment. You’re thrown into the job search with minimal preparation, and the worst part is you thought you were ready for it.

In this article, you’ll find out some of the five most important things Optometry Students should know about the job search process, before you turn the tassel. That way, when the time comes to finally begin your search, you’ll have a good idea of where to begin. Ready?  You will be after reading this.

Your Job Search Starts Now

Contrary to popular belief, the job search process doesn’t begin with graduation and end with an offer letter in-hand. Whether you’re a first year, fourth year, or completing your residency, the search for the perfect optometry job after graduation actually began the day you became an Optometry Student.  Those friends you made? They’re going to be your most trusted colleagues in the field.  Those ODs you worked for over the summer months? They’re the ones who are going to mentor you when you start your own practice.  Those professors who pushed you so hard? They become your network of esteemed professionals you can rely on for advice, recommendations, and endorsements.  The connections you make during your stint in Optometry School will serve to prepare you for life as a working professional, and there’s no better way to begin your career than with the support of a strong community of colleagues that want to see you succeed.   Don’t wait until your final days as a student to take advantage of the opportunities you have waiting for you now.  Get connected now so you have a strong support group when you need it to move on to your next phase in life.

Preparation is Paramount

Searching for a job isn’t something you can simply turn on and off like a Retinoscope.  You have to plan, prepare, and map out your strategy for finding a job after graduating Optometry School - and it’s not always as easy as it sounds.  The best way to begin planning your job search is to first determine the basic fundamentals for what you want in a career.  Where would you like to live? Do you want to start your own practice or work for an established practice?  What’s a realistic salary range you can expect to earn in the first few years out of school?  Answer these questions before you begin so you can set real expectations for opportunities that arise when you begin your search.  Furthermore, preparing a professional Resume and Cover Letter (or CV) is critical in ensuring you personal brand is ready for potential employers.

An Open Mind Leaves Room for Unseen Opportunity

Oftentimes, many people assume there’s going to be a perfect opportunity quietly waiting for them to graduate Optometry School.  This isn’t always the case, and it’s easy for students to get disappointed when their first job out of school isn’t everything they dreamed it would be in a career.  Sometimes the best jobs are in small offices, in small towns, or come in unusual packages.  Use these opportunities to move to a new town, get a fresh start, and make new friends along the way. You never know when that small town opportunity can turn into a big-time advancement in your career as an OD. Maintaining an open mind, especially in the early stages of the job search, will allow you to discover previously unseen opportunities that may offer you more in the beginning of your career than you originally thought you could obtain, so why not give the lesser-known options a shot?

Finding a Job Takes Time

The job search process is just that - a process. It’s not going to happen overnight, and it certainly isn’t going to be easy for everyone.  The job search will try your patience when employers wait forever to get back to you after you submit your resume, the interview keeps getting delayed because the only OD in the practice doesn’t have time to meet with you, or the administrator is too busy to send you that offer letter.  Overall, it’s a process that doesn’t always work the way you want it to, so use this time to develop your patience.  Maintaining a calm demeanor through the job search will not only help you in your career throughout life, but it will also prevent you from falling into obsession, worry, and chaos when the going gets tough.  Just remember: even though the jobs are out there, you just may have to wait a little to find the one you feel would be a good place to start your career.

Stay Focused & Positive

Finding a job can be a job in itself, so it’s important that you focus on your goals and don’t succumb to feelings of anxiety, negativity, or depression.  Set aside time each week to work on your job search, but also give yourself at least one day of worry-free relaxation so you can maintain a balance in your life. This will help you stay on track with your job search goals without causing you to lose your mind when it seems like you aren’t making any progress. Furthermore, using tools like OD Grad-Connect from Local Eye Site to discover opportunities for OD Students and Residents is an excellent was to zero in on job openings specifically offered to new graduates. Don’t lose heart and keep pressing on. Your time will come - just stay optimistic!

Overall, the job search process is something to be taken seriously, but it isn’t the scariest thing on the planet.  With a little time, preparation, focus, and a positive attitude, you can find yourself well on your way to building a career that you can be proud of year after year.

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Fired Employee

Guest Post by Janelle Pauli from VisionWeb

Just about every business has hit a streak of dealing with employee turnover at one point or another. Sometimes it comes out of nowhere, and sometimes it happens all at once. And if it has happened at your eye care practice then you already know the effects of dealing with employee turnover. If you’re in the lucky group of small businesses who haven’t had to cope with employee turnover we’ve got a list of 4 ways your practice will be affected if it happens, followed by 4 tips for dealing with it.

4 Ways Employee Turnover Affects Your Eye Care Practice

Decreases Customer Satisfaction and Trust

The staff in your practice spend a lot of face time with your patients. And if your patients come into your office and see new faces each time, they might start to notice and wonder why you aren’t holding on to your employees. And especially when it comes to healthcare, your patients are going to look to do business with a practice they can trust.

Decreases Productivity

Whenever you lose an employee there is going to be work in your practice that isn’t getting done. Not only is that ex-employee’s work not being completed, but also it’s going to affect the productivity of the rest of the staff. They might be trying to pick up some of the slack and work left behind which will only cause their own productivity to decrease if the work keeps building up.

Decreases Employee Morale

This goes hand in hand with productivity. If your other employees are picking up extra work, it could affect how they start feeling about their role. Employee turnover creates distractions in the office, and can have a ripple effect, where you could lose more than just one employee in your office.

Increases Costs

So far, everything we’ve listed is going to affect the profit of your practice. There is the potential of lost sales and production delays if work is being left unfinished. It’s also going to take time to search, hire, and train a new employee to fill the spot – and time is money!

4 Strategies for Dealing with Employee Turnover

Competitive Compensation and Benefits

If you are suffering from high turnover take a minute and figure out why your employees are leaving. Are they unhappy with their pay? Benefits? Vacation time? We know this can be a hard one to compete with as a small business, but try and come up with some unique benefits that other practices in your area might not be offering.

Cross Train Your Employees

Cross training your employees is going to help your practice stay up and running if you end up losing an employee. Having employees that are comfortably able to help pick up some of the slack if this happens is going to be extremely helpful.

Think Long Term During the Interview

Make sure you’re taking the time to find quality applicants to fill your open positions. Take a look at the employees that have stuck around your office for years. What types of qualities do they offer, and what about their job is keeping them around?

Make Sure Your Software is Easy to Learn

To help lower costs of bringing on and training new employees, make sure that you’re using a practice management and EHR system that offers great training. And, if you use a cloud-based system, your new employees will be able to train on the system from any device with an Internet connection, even from home! It’s also going to help if your system has an intuitive workflow and looks similar to a paper exam. The first few weeks on a new job can be very stressful, so having software that is easy to learn and up-to-date is going to help your new hires feel more comfortable in your office.

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Minnesota Morning

At Local Eye Site, we really appreciate all of our great employers. Every month, one employer is highlighted as a Featured Employer to give you - the job seeker - a little more insight into the types of employers who are hiring in the eye care industry. Whether it’s a new company looking to hire for the first time, an established employer who’s been around the hiring block once or twice, or a well-known company with ongoing hiring needs - they all have one thing in common: They need quality people like YOU to get the job done! Check back here each month for a new featured employer, but first allow us to introduce this month’s Local Eye Site Featured Employer:

Avera Marshall LogoThe Avera Marshall Health Network encompasses more than 300 locations in over 100 communities in a five-state region. The Avera brand represents system strength and local presence, compassionate care and a Christian mission, clinical excellence, technological sophistication, an array of specialty care and industry leadership. As part of this vast network, Johnson Eye Clinic maintains the overall Avera Marshall mission to make a positive impact in the lives and health of persons and communities by providing quality services guided by Christian values.

When it comes to finding a great place to work in the eye care industry, Avera Worthington Johnson Eye Clinic is an excellent place to begin or continue your eye care career. With state of the art equipment and skilled technician support, Avera is renown as a leader in Optometric and Ophthalmology services to Southwest Minnesota.  Avera Worthington Johnson Eye Clinic delivers a competitive salary with an established base of loyal customers, allowing you to hit the ground running in an exciting and fulfilling work environment. Furthermore, Johnson Eye Clinic participates in the Avera Health Foundation, a service foundation that exists to help people share in the Avera ministry of health and healing. This demonstrates a focus on community and service which, for many, can be considered an attractive quality for finding a great place to work.

Overall, Avera Worthington Johnson Eye Clinic is a great practice to consider on your search for the perfect eye care job.  They’re looking for people dedicated to service and quality, so if you think that this is a place you could see yourself working at, then you may want to check out their available positions on Local Eye Site today!

Search Open Positions Avera Worthington Johnson Eye Clinic

*Note: The monthly Featured Employer Program is a paid advertisement, and doesn’t necessarily reflect the opinions of Local Eye Site. If you would like more information about working at Avera Health, or to apply for one of their available positions on Local Eye Site, then we encourage you to check out their Featured Employer page.

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7 Springtime Job Search Techniques

by Brad McCorkle on May 1, 2014

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The weather is warm, the sun is shining, and the birds are singing; but have you sprung into action for your job search this spring?  If not, here’s 7 ways you can get started right now.

1. Prepare Properly

Being prepared is one of the most fundamentally important steps you can take in preparation for your online job search. Because the job search is one of those things we all must go through at one point or another, its helpful to have some sort of game plan set aside for when the time does come to get things going. One thing we recommend in preparation for the job search is that you set up a separate, professional email account to keep track of any correspondence that comes in from potential employers. We also recommend that you check your voicemail greeting to make sure it’s something that sounds professional - you’d be surprised how often people forget to change it from something they had in college! Another way you can prepare for an online job search, especially if you’re searching for a job in a different town, is to set up a P.O. Box in that town to use as a local mailing address. This will not only give you a local address to use on your resume, but it will also help you get established in a particular new location if you happen to get the job.  However you do it, be sure to prepare for job search success!

2. Set Goals

Setting goals is another fundamentally important step in the job search process - as it is in many areas of everyday life.  When you set goals, you’re allowing yourself to achieve large tasks in strides. The job search is a huge task, so setting goals is crucial to being successful in this process.  An example of a goal you can set in a job search is how many offices, and more specifically what offices, you reach out to in a given day. This can be defined as loosely as you want it to, but “reaching out” can generally mean a simple application submission all the way to placing a phone call to that organization to try and establish some sort of a connection. Either way you do it, having this type of goal is one of many you can impose upon yourself to ensure that your job search is a successful one.

3. Stay Organized

Being organized isn’t just a concept reserved exclusively for ‘Type A’ personalities. When it comes to the job search, maintaining some level of organization can be instrumental in making sure your efforts are effective when reaching out to potential employers. Whenever you start applying to jobs, keep the materials you use to apply to a particular organization in its own folder - apart from the materials you used to apply for other organizations.  This way, if you’re called in for an interview at one of those offices, you can easily refer to the version of Resume or Cover Letter you used to apply to that job. Nothing would be more embarrassing than to bring in a copy of your Resume to the interview and it turns out to be an older, outdated version - or worse - not relevant to the job in which you are interviewing for.  Staying organized can eliminate a world of hassle later down the road in a job search, so keep it simple and organize your search from the start!

4. Maintain Focus

Another helpful way to strategically plan your career search is to stay focused on your goals throughout the process. For most people, getting distracted online is always a potential progress-blocker - especially with things like Reddit, Facebook, and Pinterest always demanding attention. They type of focus we’re talking about, however, has nothing to do with external distractions and everything to do with how you’re conducting your job search. In the age of technology, there is so much information flying around on the internet that job searching has become a great big scavenger hunt. Instead of sifting through hundreds of random job listings for positions that may or may not even be from real employers, try using association sites such as the ATPO Career Connection, or VisionExpo’s VisionJobs page to find jobs in your field. Sites such as LocalEyeSite.com are great for concentrating your search efforts to only jobs in the eye care industry (we know - shameless plug).  Simply put, by honing in on the type of job you’re looking for by using niche job sites, you can easily stay on track and not lose interest in what you’re doing while conducting your job search online.

5. Get Connected

In life, who you know can be just as important as what you know. Therefore, staying connected is very important for making sure your online job search is a success at the end of the day. There are numerous ways to get connected - many of which are online these days! Social networking sites such as LinkedIn and Facebook are popular examples of how you can build an online presence and also connect with peers or influential people in the eye care industry. Other sites such as SightNation.com are excellent platforms you can use to stay in touch with other professionals in the eye care industry as well as search for jobs, start discussions, and learn new information about your profession. Similarly, in-person networking events are also highly instrumental in the social web-building process that is so vital for en effective job search. Regardless of how you do it, get connected to other professionals in your industry - you’ll be glad you did!

6. Stay Current

Another often forgotten bit of advice for approaching the job search process is to stay current on news and current events in the eye care industry. Sources such as VisionMonday, 20/20 Magazine, Review of Optometry, Review of Ophthalmology, and Opti-Guide (for our friends to the north) are all examples of news outlets that help eye care professionals stay up-to-date on industry-specific news that will likely prove to be helpful in the job search process. By keeping current with what’s going on in your industry, you’re not only showing potential employers of your ability to stay current and innovative, but you’re also learning new things about your profession in the process! So, long story short, don’t fall behind in your industry!

7. Be Persistent

The final bit of advice we have for you is to always be persistent in your job search. Times may be tough, but we promise that hard work and perseverance do pay off in the long run. When an employer reaches out to you, follow up with them!  When you haven’t heard from an employer in a while, follow up with them! Whatever you do, don’t apply for a job and then sit and wait for a response. Sure, it may take some time to get back to you (in fact, it’s typical that it takes about a week for some employers to even look at your submitted application), but it’s up to you to follow up. The worst they could say is no, so what are you waiting for? Furthermore, don’t apply for one job and then stop. Apply for a few jobs you feel would be a good fit for you, and keep doing that until you secure an interview.  Always have something in the queue as far as job applications are concerned.

Overall, the job search is a process that requires planning, research, persistence, and patience.  Following these simple guidelines will help you get off on the right foot and (hopefully) lead you to securing the job of your dreams in the eye care industry.  At Local Eye Site, we believe in your ability to find your dream job.  All you have to do is put in a little effort to make it happen!

What do you think?  Did we miss anything? Comment below with any advice you’d give to someone who is looking for a job online!

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Great Vibes at Vision Source

by Steven Squires on April 18, 2014

Vision Source Logo

Local Eye Site was recently awarded the opportunity to travel to Boston, Massachusetts for the Vision Source Exchange - an annual meeting for continued education, conference, and networking for Vision Source Members.  Brad McCorkle, founder of Local Eye Site, was asked to speak on the topic of Online Hiring in the Eye Care Industry, and the turnout was fantastic!  In case you missed it, Brad spoke on the importance of establishing a robust employer brand as well as creating inticing job listings that attract top quality talent in the eye care industry.  More information on Brad’s presentation at Vision Source can be found in our Online Hiring Guide - which you can download FREE by clicking here!

Vision Source was also an excellent opportunity for us to debut our services to Vision Source members for the first time as a preferred vendor.  One of the visitors who stopped by our booth, Dr. Heriberto D. Ramos, OD, PA, walked away with an Apple iPad Mini as a result of our free giveaway.  Congratulations, Dr. Ramos! Overall, we had several ECPs stop by our booth to get to know us a little better, and we thank you all of you for coming to see us at the show!

Dr. Ramos - The Winner of our iPad Mini Giveaway!

All in all, our first experience at the Vision Source Exchange was a terrific experience.  We met a bunch of new colleagues, and we had a great time talking to like-minded professionals wishing to advance their business through online hiring.  We are definitely looking forward to next year!

Did you attend Vision Source? What did you think of the show? Comment below!

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April Featured Employer: Minnesota Eye Consultants

by Steven Squires on April 15, 2014

At Local Eye Site, we really appreciate all of our great employers. Every month, one employer is highlighted as a Featured Employer to give you - the job seeker - a little more insight into the types of employers who are hiring in the eye care industry. Whether it’s a new company looking to hire for the first time, an established employer who’s been around the hiring block once or twice, or a well-known company with ongoing hiring needs - they all have one thing in common: They need quality people like YOU to get the job done! Check back here each month for a new featured employer, but first allow us to introduce this month’s Local Eye Site featured employer:

Minnesota Eye

Minnesota Eye Consultants, with six locations in and around the Twin Cities, is a dynamic organization of revered ophthalmologists with extraordinary educational and professional credentials. When it comes to your job search, Minnesota Eye Consultants is an excellent organization to nurture and advance your eye care career for several reasons. First and foremost, Minnesota Eye Consultants encourages a culture that maintains a strong foundation in patient care and customer service. Working for an organization that deeply cares about the people they serve is an extremely important factor when conducting your job search - regardless of the industry you work in.  In eye care, and health care in general, a company that pays attention to the needs of their patients is a company you as a job seeker should pay attention to.

Furthermore, as an employee of Minnesota Eye Consultants, you would experience the opportunity to participate in numerous Health & Wellness lectures, departmental appreciation months, organized fitness challenges, and charity team-building events.  An important part of finding the perfect eye care job should always include corporate culture, and it appears as though Minnesota Eye Consultants has it figured out when it comes to taking care of the people who make their practice successful.

As a final testament as to why Minnesota Eye Consultants would be a great career option is the sheer number of employees who are perfectly happy working there. Here are just a couple testimonials from some of the staff professionals who work at Minnesota Eye:

“My favorite things about Minnesota Eye Consultants are the opportunities for advancement and for continuing education. I am always learning new things and encouraged to expand my skill set.” - Jen F., Ophthalmic Assistant

“Minnesota Eye offers great benefits and, despite its size, it still feels like a family. I truly enjoy the people I work with and appreciate that Minnesota Eye is always looking for the highest quality employees.” - Craig H., Tech Supervisor

To read more testimonials, check out their about page here.

Overall, Minnesota Eye Consultants is a great choice for advancing - or starting - your career in eye care.  With a mission that is to preserve, restore, and enhance vision through research, teaching, and providing the highest quality medical and surgical care to patients, Minnesota Eye Consultants truly strives to be the best in what they do - a goal they can only achieve with people like you.  Join a great team in eye care, and help them achieve their goal of being the best!

Minnesota Eye Consultants

So there you have it! The April Featured Employer - Minnesota Eye Consultants! If you would like more information about working at Minnesota Eye Consultants, or to apply for one of their available positions on Local Eye Site, then we encourage you to check out their Featured Employer page. Who knows - you may just be the one they’re looking for!

Search Open Positions at Minnesota Eye Consultants

*Note: The monthly Featured Employer Program is a paid advertisement.

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3 Job Interview Lessons We Can Learn From Golf

by Steven Squires on April 12, 2014

It’s spring in the northern hemisphere, and for many of us that means two things.  1. Winter is over (well, at least for some), and 2. The Masters Tournament. In light of these two wonderful events, we’ve decided to take your job search off the internet for a moment and invite you to imagine yourself on the golf course at Augusta National.  In today’s post, we’re going to explain how playing golf and the job interview process can actually go hand in hand.  So sit down, grab an Arnold Palmer, and enjoy these lessons learned from golf as the apply to the job interview process.

Golf

1. Practice Makes Perfect

Like many things in life, practice is critical if you want to master the skills needed to perform well on the golf course. Bubba Watson, Adam Scott, and Rickie Fowler didn’t get to where they are today simply by reading books on how to play the game.  Instead, they practiced - and they probably did it so much that they could play the game in their sleep.  The same logic applies for the interview process.  As a job seeker, your job (in addition to other responsibilities you may have) is to essentially find a job - therefore you should be doing everything you can to make sure you master the art of interviewing before you set foot in your next job interview.  Take time to study the organization you’re interviewing with and learn their values, mission statement and company vision. Become familiar with their products, services, and standards of operation so when your interviewer asks you about them, you can deliver an informed response. Also, practicing your interview skills with a friend or mentor can be helpful since, like in golf, you often can’t detect your own weaknesses unless someone else points them out to you in a constructive manner.

2. Patience is a Virtue

In golf, patience is one of those things you just have to have - regardless of whether or not you consider yourself a generally patient individual. On the course, you have to have patience for the people playing ahead of you, the people you’re playing with, and you have to be patient with yourself when things aren’t going the way you want them to.  Likewise in the interview process, patience with your interviewer is something you must have in order to maintain your sanity. This holds especially true at the conclusion of an interview when the only thing you have left to do (after sending your thank-you cards, of course) is wait for an answer.  In golf, patience is easily disrupted by dwelling on your performance on the last hole.  Similarly, you can avoid losing your patience in the interview process by not dwelling on your performance in your last interview, but rather, focusing on submitting applications to other positions, even if you think you got the job you just interviewed for. This way, if the job you recently interviewed for doesn’t work out, you’re not left scrambling to secure another interview. Overall, patience can help you shave some strokes off your golf game, and keep your head on straight during the job interview process.

3. Attitude is Everything

When it comes to being successful at anything, your attitude can play a significant role in whether or not you achieve your goals.  In golf, if your attitude isn’t positive, then your score will be (keeping in mind that the lower your score is, the better).  Of course, for the purpose of this blog post, the same principle can be applied to the job interview process.  If you walk into an interview with a negative attitude, the outcome isn’t very likely to play out in your favor for many reasons. For one, how you carry yourself can speak volumes to a potential employer.  Interviewers can usually detect if someone is pessimistic, egotistic, or apathetic within the first few minutes of a face-to-face interview, so put on a smile and check your attitude at the door.  Furthermore, a negative attitude can impact your quest for a dream job even after the interview has concluded.  By remaining generally positive while taking the steps necessary to avoid disappointment and unpreparedness in the event you don’t get the job, your overall job search experience will be much better in the long run.

Overall, golf can teach us many things about life, and how you handle the job interview process is certainly one of them.  With a little practice, a lot of patience, and a positive attitude, you, too, can achieve success in your next job interview as long as you stay the course and avoid the hazards that lay before you.

Do you have a job interview on the horizon? If not, and you’re looking for a job in eye care, then Local Eye Site is a great place to get started.

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Basketball

The road to the National Championship comes to an end tonight when the University of Kentucky and the University of Connecticut face off in Arlington, TX in an effort to be crowned the champion of college hoops for the season.  In the midst of all the excitement this spring, have you considered some of the ways you could be crowned the champion of your job search?  In this post, we’ll quickly outline some of the ways you can conquer your career search with three simple steps.  Here we go:

1. Don’t Foul on Technicalities

Technical errors such as spelling and grammar issues on your resume or cover letter should be considered rookie mistakes, however you’d be surprised how often these errors go unnoticed on job applications in seasoned professionals.  Our Advice: Always be sure to double and triple check your documents to ensure accuracy and coherency so you don’t foul out before you even get the chance to interview.

2. Maintain a Winning Attitude

Not every job application is going to produce the results you had hoped for - no matter how perfect the job may have seemed at the time you submitted it.  Therefore, it is imperative that you maintain a positive attitude that will serve to carry you through the ups and downs of the job search process.  If you miss the first shot, dust yourself off and make it up on the rebound. Before you know it, you’ll be well on your way to outscoring the competition and earning that all-important interview!

3. Nail the Free-Throw Interview Questions

Some interview questions are designed to throw you off in an effort to test your critical thinking skills.  This is why making sure you nail the ‘easy’ interview questions is all too important in the interview process.  Our Advice: research standard interview questions that you should anticipate prior to heading in to the interview. Missing free points always gives the competition the upper-hand, so maintain focus and prepare for that job interview!

March madness may be coming to an end, but if you’re just now beginning your job search, we recommend you follow these three steps to ensure victory in our quest to land the perfect eye care job.

Local Eye Site is cheering for you! Check out these new job opportunities we have for you today!

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Victory at Vision Expo East

by Steven Squires on April 2, 2014

Another Vision Expo East is now behind us, and having just now recovered from the premier eye care event, we can only look back on last week’s events as truly spectacular.  The Local Eye Site booth was teeming with activity as students, job-seeking ECPs, and employers stopped by during the show to enter their name to win an Apple iPad Mini, charge their cell phones, and power up their job search with the crew from Local Eye Site.  At the end of the show, only one person could win the iPad Mini - and that person was MCPHS University Student Scott Amoruso from Worchester, MA! Here he is pictured below:

Apple iPad Mini Winner at Vision Expo East!

In addition to all the activity at our booth during the show, the festivities after-hours were just as exciting to participate in.  The Student Party and Young Pro’s Club Networking events were well-attended and provided excellent opportunities for students and new professionals to connect while in New York.  We attended the Young Professional’s event and had the opportunity to speak with a few young professionals in Optometry, and needless to say they were enthusiastic about beginning their careers in the eye care industry.

Phone Charger at Vision Expo East!

The Luxottica Booth at Vision Expo East

Eye Rock was also a huge hit on Saturday night with a long list of talented musicians to move the crowd all night long.  The proceeds went to benefit New Eyes - a non-profit organization that empowers children and adults in the United States and overseas with the improved vision they need to pursue a better quality of life for themselves, their families and their communities. Everyone we saw that night seemed to be having a great time, and for a great cause!

Eye Rock

Overall, Vision Expo East was a great show this year.  We enjoyed meeting everyone who stopped by the booth during the show, and we can’t wait until next year to continue to grow these new friendships that were forged this time around. All I know is the Local Eye Site Team can’t wait until Vision Expo West this fall! See you all in Las Vegas!

Did you know: Local Eye Site is the official jobs provider for VisionJobs - Vision Expo’s exclusive job board for Eye Care Professionals! Check out available jobs online today!

Did you attend Vision Expo?  What was your experience like?  Comment below!

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5 Ways to Find a Job at Vision Expo East

by Steven Squires on March 22, 2014

New York is Home to Vision Expo East

Here’s a Hint: Treat Vision Expo Like a Big Networking Event

International Vision Expo is known throughout the eye care industry as ‘the complete eye care event’, offering eye care professionals the chance to advance their professional education, discover new developments in eye care technology, and network with some of the most reputable names in the industry.  For you, the job seeking eye care professional, Vision Expo is the perfect opportunity to put your best foot forward, spruce up that resume, and hit the show floor armed with a stack of business cards and a fresh outlook on your career. But what steps should you take to ensure that your efforts are successful? In this post, we’ll tell you what you need to know to make sure you hit the job search jackpot during International Vision Expo.

1. Create an Action Plan

The first thing you’re going to want to do prior to attending Vision Expo is come up with a plan of attack for when you get there.  You certainly don’t want wander aimlessly around the floor frantically trying to figure out which booths you want to visit during the show. This behavior is not only exhausting, but it doesn’t help you effectively use your time to maximize your job search efforts amid the other things you might have to do during Vision Expo (assuming you’re there for a reason other than looking for a job).Instead, we recommend you first check out which companies are hiring by visiting VisionJobs, Vision Expo’s very own job portal.  Then, once you know which companies have vacancies, you can use the show planner feature on the Vision Expo website to plan out which companies you want to touch base with while you’re there.  If you have a smart phone, you might even want to download the Vision Expo app - a handy feature to help you keep your day organized and your time managed effectively.

2. Promote Your Personal Brand

Another thing you’re going to want to do to increase your chances of finding a job at Vision Expo is bring along materials that help you promote your personal brand.  These materials typically include an updated version of your Resume, a notebook to jot down important information, and a business card with your contact information on it.  Even if you’re not currently employed, or if your current employer doesn’t supply you with business cards, you might want to go somewhere like Vistaprint.com or a local printer and create your own.  Although seemingly outdated, business cards are still relevant in networking situations, since oftentimes Resumes are too bulky to hold on to in a casual setting.  Overall, a good sprucing of your Resume and a clean business card can come in handy, especially at an event as big as Vision Expo.

3. Dress To Impress

Like any other professional event, what you wear can be an important factor in making a good first impression with a potential employer.  Our suggestion is that you bring along some clothes that will allow you to be comfortable, but also demonstrate professionalism.  You don’t need to wear interview-style clothing to the trade show, but it wouldn’t hurt to put in the extra effort to show potential employers that you’re serious about how you carry yourself.  How you carry yourself can oftentimes reflect how you perceive your profession, so dress to impress - even at Expo!

4. Attend the Social Events

Now this is a piece of advice we can all agree with.  Have FUN!  Vision Expo is really fun - especially after hours - so don’t ‘call it a night’ when the doors close at 6pm. Our advice is that you make an effort to take part in the social events that Vision Expo has provided during the week.  Of course, you never want to over do it, so be mindful of how much fun you’re having and keep your composure - especially if alcohol is involved.  You don’t want to end up embarrassing yourself in front of a potential employer - keep it professional, people! Events such as Eye Rock in years past is a great example of a good time had by all, so check out the calendar and make the decision to be social during Vision Expo!  Oh, and you never know who you’re going to run into, so bring your business cards while you’re at it!

Eye Rock

5. Follow Up

We’ve said this before, but always make sure you follow up with the connections you established during Vision Expo.  Odds are everyone you spoke with spoke to a hundred other people just like you, so the chances of them forgetting who you are a couple weeks down the road are pretty high.  Once you get home, take the time write them a short email thanking them for their time, recapping your conversation with them, and reminding them of where you are in your job search.  The worst thing that can happen is they don’t respond to your follow-up, but most people are pretty nice and will respond upon hearing from you.  The fact is, you never know until you try, so why not follow up and see where it leads? Whatever the case, following up is a great way to keep your name in the forefront of a potential employer’s memory, so follow up after Expo!

Overall, International Vision Expo is an excellent opportunity to network with other professionals in the eye care industry.  Whether you’re going for work, continuing education, or to find a job, there are things you can do to prepare and maximize your efforts (and fun) during this awesome event.  Even if you come home empty-handed as far as a job or an interview is concerned, at least you will have made some valuable connections along the way that could one day lead you to the job of your dreams!

Are you looking for a job and planning to attend Vision Expo? Take the first step and add Local Eye Site to your show planner!

Local Eye Site at Vision Expo East

Don’t forget to stop by the Local Eye Site booth 4484 at Vision Expo East! We’ll be giving away a FREE iPad Mini, so be sure to swing on by!  Employers: Click here for our show specials and discounts on our Premium Job Postings.

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