February Featured Employer: LasikPlus

by Steven Squires on February 13, 2014

LasikPlus

At Local Eye Site, we really appreciate all of our great employers. Every month, one employer is highlighted as a Featured Employer to give you - the job seeker - a little more insight into the types of employers who are hiring in the eye care industry. Whether it’s a new company looking to hire for the first time, an established employer who’s been around the hiring block once or twice, or a well-known company with ongoing hiring needs - they all have one thing in common: They need quality people like YOU to get the job done! Check back here each month for a new featured employer, but first allow us to introduce this month’s Local Eye Site featured employer:

lasikplus_logo

LCA-Vision, Inc.(LasikPlus), headquartered in Cincinnati, Ohio, is a leading provider of laser vision correction services. They own and operate 61 LasikPlus vision centers in the United States: 52 full-service LasikPlus fixed-site laser vision correction centers and nine pre- and post-operative LasikPlus satellite centers.

Here are some of the reasons why LasikPlus is a great career option for your next eye care employment endeavor.

1. They Embrace New Technology

When it comes to finding a job, looking for companies that embrace new technologies is a factor many don’t consider in the job search process.  Companies that embrace new advancements in technology and patient care are typically the types of companies that are paying attention to industry trends, and are thus likely to attract a more diverse clientele.

“LasikPlus laser vision correction centers are supported by independent ophthalmologists and credentialed optometrists, as well as other healthcare professionals. Advanced diagnostic equipment and multiple laser brands are used to help correct nearsightedness, farsightedness and astigmatism”

2. They Maintain a Community Focus

Eye care practices with a focus on serving the community are the types of companies that should be considered in the job search process.  Not only are these organizations generous with their time and skills, but they understand the importance of building a strong community and giving back to those who work to support their business. In this case, LasikPlus has partnered with the Wounded Warrior Project to provide free laser vision correction surgery to wounded U.S. military veterans.

“LasikPlus maintains a commitment to communities they serve by partnering with the Wounded Warrior Project and the Fisher House Foundation, Inc. in late 2009 to provide free laser vision correction surgery to U.S. military veterans and their spouses and caregivers.”

3. They Care about their Patients

Patient care is paramount when it comes to looking for a good eye care practice to work for.  In the case of LasikPlus, they focus predominately on hiring and training qualified eye care professionals to operate their practices.  This effort to ensure quality in practice demonstrates their focus on providing the best possible care for their patients - a sure way to maintain a lasting business model for many years to come.

Overall, LasikPlus is a great career decision for many reasons.  For one, they embrace advanced technologies that allow them to deliver a higher caliber of patient care in the industry.  They also devote time and resources to serving the community through the Wounded Warrior Project, in addition to devoting serious time and energy to hiring the best eye care professionals to provide excellent care to their patients. LasikPlus appears to be a sustainable organization that will likely have a strong presence in the eye care industry for many years to come, thus making it a great career option for your next eye care job!

Cincinnati, Ohio
Cincinnati, Ohio

So there you have it! The February Featured Employer: LasikPlus. If you would like more information about working at LasikPlus, or to apply for one of their available positions on Local Eye Site, then we encourage you to check out their Featured Employer page. Who knows - you may just be the one they’re looking for!

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Ophthalmic Technician at Work

We recently polled a group of Certified Ophthalmic Technicians on Facebook, asking the question “What do Ophthalmic Technicians most want in a place of employment?”  We pooled the responses, and here is what they told us:

  1. Harmonious work environment–a staff that gets along.
  2. A practice that takes pride in their staff, rewards certification, as well as enables advancement and growth in responsibility.
  3. A practice that takes medical ethics and “human care” seriously.
  4. Doctors and an Office Manager that appreciates and respects their staff, and shows it!
  5. Appropriate compensation and benefits.
  6. Reasonable commute and/or amount of travel.

Overall, our conclusion is that Ophthalmic Technicians - like many other eye care professionals - desire a work environment that is ethical, fair, and fulfilling.  Perhaps you desire the same, or perhaps your requirements are slightly different. Either way, there’s always a place you can go if you’re looking for a new opportunity in Ophthalmology.  Check out our several Ophthalmic Technician jobs currently listed on Local Eye Site!

Surprised by the results?  Tell us what you think by commenting below!

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Local Eye Site Featured in Popular Optical Publication

by Brad McCorkle on February 7, 2014

Meet Local Eye Site

by Breanna Benz

This piece originally appeared in 20/20 Magazine’s UpFront: EYE Nominate Column on February 6th, 2014

eyenominate

Hailing from Raleigh, N.C., (left to right) Alex Slater, Brad McCorkle, Kelli Moss and Steven Squires of “LES” aren’t the newest names racing up the indie music charts. They’re the driven, enthusiastic and awesomely-bespectacled crew behind Local Eye Site, an optical hiring community built on “The Power Network” of their own and partner sites, unifying the arena of ECP job placements. Snapped in a coffee shop special to early Local Eye Site history, the retro-tinted image lets us peer into the real-person creative culture that makes the LES group so accessible and proud to be the alternative to impersonal mega employment databases.

Fostered by their open, collaborative environment, the good friends cultivate their own brand of style, opting out of stuffy sport coats and pressed pants. Brad, LES founder, wears tortoise Quiksilver QS Sun 09 from A&A Optical, a mature Wayfarer-inspired shape. Brad says his collection of sun frames is important to him because each piece represents a friend in the industry. Director of operations Alex Slater, the sole LES member spec-ed out in optical frames wears Ray-Ban RB5163 2034 from Luxottica and appreciates its black-to-crystal Clubman throwback look from the classic American brand. Director of marketing Steven Squires’ priority is always a polarized lens for his wardrobe-essential suns and found what he was looking for in Maui Jim gold style Wiki Wiki. The leading lady of Local Eye Site, director of sales Kelli Moss loves simple gold accessories and comfortable pieces with casual leanings, and rose gold Chopard SCH880 aviators from De Rigo speaks to her style.

Stay tuned to these optical rock stars’ personal style and innovative work at Local Eye Site for a look at inspired creativity and teamwork.

See more at 20/20 Magazine Online

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Overcoming the Winter Job Search Blues

by Steven Squires on February 5, 2014

Winter Blues

Winter can be a tough time of year for all of us.  It’s cold, the sun doesn’t shine as long, and the last thing you want to do is get dressed up to attend networking events and primp for an interview.  So how does one overcome the wintertime blues? Here are three things to consider during your job search:

1. Exercise in Public

Working out during the winter not only helps you maintain that New Year’s resolution to stay active and fit, but it also forces you to leave the house and head to the gym.  Believe it or not, the gym is an excellent place to interact with others when the air is cold and the days are short.  This interaction could be used to network professionally while you’re looking for your next career opportunity, so why not check two items off your list at once?

2. Curl Up with a Good Laptop

When the snow is falling and the wind is howling, the natural thing we like to do is curl up on the couch with a book, movie, or whatever will help us pass the time when the weather is acting up.  If you’re currently looking for a job, the best thing you can do in these situations is browse the internet for online job listings that may interest you on some effective, niche job boards (we may know of one).  Likewise, taking the time to update your résumé, rewrite your cover letters, and get your paperwork in order are all excellent ways you can allocate time and resources during the winter months.

3. Host a Party

If you simply don’t want to leave the house, and your computer screen is beginning to look like a glowing rectangle of jumbled words and images, then it may be time to let loose a little!  The winter is a great season to host a party where friends and colleagues can gather around a warm fire and share life together.  Gatherings like these are excellent opportunities to gauge the employment scene in your hometown, or even pass along the fact that you’re looking for new opportunities in your field.  You’ll have to be careful who you talk to, however, if you’re currently employed, but overall hosting something is helpful when leaving just doesn’t sound appealing.

Overall, there are many ways to overcome the winter blues during your job search. The point is that sometimes you simply have to go out and make things happen when the employment scene is frozen solid. Stick to some of these steps, and you’ll be on your way to heating up the search in no time!

Questions? Comments? Let us know by writing below!

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photo221

Searching for a job is a delicate balancing act of do’s and don’ts in a world where everyone has an opinion about everything. Although searching for a job may seem like a relatively simply task on the surface, there are several pitfalls one can encounter unless the necessary precautions are taken to avoid them.  We’ve seen and heard from a lot of employers and hiring managers alike who are always looking to hire qualified candidates, and based on their grievances, we’ve put together this post that highlights the to three things most employers do not want to see or deal with from job applicants.

1. Spamming Employers

Maintaining a line of communication with a potential employer throughout the job search process is important for a successful job search.  There are, however, some limitations surrounding how much (and how often) you should communicate with these employers so as to avoid negatively impacting your job search efforts.  It’s easy for anyone who is in the midst of a job search to feel disconnected from the process.  Therefore, it is possible for one to use extreme methods to effectively acquire the attention of hiring managers. Instead of exhausting your efforts on incessant calling, emailing, and downright stalking the people you so badly want to work for, try following up to an application at first via email 5-7 days after submitting your completed application.  It oftentimes takes a few days for the application to get through the system, so be courteous and allow adequate time for the process to run its course.  If you don’t hear anything back after your first attempt, it’s customary to wait an additional week to 2 weeks for things to settle down before reaching out again via email or phone.  (In the meantime, apply to other positions at different companies so you don’t lose steam in your job search). The best thing to do in every case is to exercise patient persistence.  Keep up with the employer until you hear something back, but also know when to take a hint and stop bothering them.  It’s a delicate balance, but its one that’s guaranteed to save the sanity of the hiring manager, and to rescue you from getting tangled in a web of desperation and wasting precious time.

2. Using a Neglected Résumé

When it comes to the job search, using an updated and relevant résumé is critical to securing a job interview with a potential employer.  Even in today’s world of technology, a professional résumé is still very important for job search success because it effectively delivers a brief summary of your education, certification, and qualifications for the job at hand.  What you choose to list on your résumé has the ability to make or break your chances at being called in for an interview, so keeping yours updated is crucial to job search success.  One way you could work to ensure that your résumé never goes stale is to periodically give it a facelift - even when you’re in a position you love and don’t plan on leaving.  The fact of the matter is you never really know what tomorrow will bring, so you don’t want to get caught off guard with an old résumé.  Updating your résumé also includes formatting and layout.  Believe it or not, how you present your professional information is part of the intended overall effect your resume will have on the hiring manager.  Therefore, it’s important to consider both content and style when updating and preparing your résumé for the modern job search.

3. Applying for Jobs You’re Not Qualified for

One thing you should always be aware of when conducting your online job search is whether or not you’re actually a good fit for the position.  Even though this may go without saying, there are many people who feel that applying for every job at a given company who may be hiring for several different positions shows just how interested they are in working for that company.  This, however, is actually not always the case.  In fact, many employers see this as an act of professional immaturity and will more than likely disregard that applicant as a potential candidate due to their apparent lack of sincerity.  Unless you actually are qualified for every position, it is our recommendation that you avoid this tactic altogether when conducting your job search.  It is generally better to apply for jobs in which you feel you are qualified for, or think you have a decent chance at being interviewed for in an effort to convince the hiring manager your ability to perform the necessary tasks for a particular job.

Overall, there are several pitfalls one should avoid when applying for jobs online.  Whether it’s spamming employers with desperate emails and pseudo-stalking voice messages, using an ancient résumé format with content to match, or applying for every job you come across - regardless of wha the job description actually calls for, there are dangers lurking around every virtual corner.  The good news is, these hazards can be easily avoided by employing the tactics we have equipped you with in this post.  Now all you have to do is get out there, and find the job of your dreams on Local Eye Site!

What other pitfalls have you encountered in the Job Search? Comment to let us know!

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5 Job Search Tips for Optical Sales Professionals

by Kelli Moss on January 15, 2014

Whether you’re just starting out, or consider yourself a seasoned veteran of the game, Sales is a profession that transcends nearly every industry imaginable.  In the Optical market - as in other markets - a company’s sales can directly impact top line performance, thus the quality of Sales professionals is critical to those employers who rely on them.  When it comes to finding a job in the Optical Sales market, there are a variety of things you can do to not only make yourself stand out amongst other qualified Sales Professionals, but also ensure that you land an awesome job with an outstanding employer.  Here are 5 tips you can keep in your back pocket when looking for a job in Optical Sales.

In the optician store

1. Use Your Professional Network

If you’re in Optical Sales, odds are you’ve made some pretty valuable connections thus far in your career. If you’re just starting out, however, it may be time to start building your professional network so you have something to work with (You can learn how to get started from one of our earlier blog posts). Using your professional network to find a sales job is a great way to make sure that someone you know knows someone who may be able to get you hired.  If you’re currently employed, this could be a dangerous move - especially if your recent search for a new job falls on the wrong ears.  The key is to make sure you strategically plan out who you communicate your job search with so as to ensure you don’t wind up jobless before you find your next gig.

Using social networks such as LinkedIn or Facebook to reach out to potential employers is another excellent way to expand beyond your physical network of professionals in your job search. By simply reaching out to colleagues at other organizations online, you could be introduced to a person of power in a place you’ve only dreamt of working at.  Taking advantage of your online network while continuing to nurture and reach out to your physical network could work wonders in your search for the perfect Sales job.

2. State Your Value Proposition

I doesn’t matter if you’re selling the latest style of frames, the best contact lenses, or a shiny new display unit for an optical dispensary, every Salesperson knows the customer should be given some sort of value proposition if they’re ever going to buy.  Similar to what you would use for selling a product, a good Salesperson should be able to convey a value proposition of sorts about themselves to their would-be employer during the job search process.  Having the ability to show an employer what you could bring to the table (and their revenue stream) in the midst of an interview could mean the difference between landing your dream job and going back to square one in the search process. Not to say that having a personal value proposition will guarantee you the job, but having one certainly makes pitching your ability to get the job done a whole lot easier in the process.

3. Clearly Define Your Objectives

When you’re trying to close a major deal, how often do you take the time to explain the particulars of that deal to the buyer? Even if your answer is “rarely”, it’s still important to some degree that both parties are on the same page. Perhaps not surprisingly, the same can apply to your job search. Outlining your career goals and objectives during the job search process is a valuable message to communicate to potential employers.  By defining what you hope to get out of the position, whether on your Résumé or in the actual interview, you’re showing your future boss that you have the ability to plan, prepare, and take action when necessary to hit your goals in life and on the job.

4. Exude Confidence

Just like a fresh pair of frames can boost the confidence level of any satisfied customer (my attempt at a sales pitch), a candidate that is confident can leave a lasting impression on a potential employer in the job search process.  If you weren’t confident about the ability of the product you were selling to meet the needs of the buyer, then wouldn’t that make the customer less likely to buy?  Feel free to disagree, but it seems as though a little confidence certainly couldn’t be that bad - especially when you’re trying to sell your talents and expertise to a potential employer.  Overall, confidence is a trait that is absolutely critical in the Sales profession, so failing to demonstrate confidence in a job interview or email correspondence can hurt your chances at landing a job in Optical Sales.

5. Follow Up

We’ve said this time and again, but for some reason we can’t stress this enough. Following up with an employer after an interview or networking event is imperative to finding success in a Sales role. It’s like sending a thank-you gift to your largest account for a recent order - it just makes sense.  As every Sales Professional should know, a simple email, thank-you card, or phone call can make all the difference - even in the job search process.

Overall, finding a Sales job in the Optical market is a lot like selling in the Optical market.  You should do is start by reaching out to those who know you, move on to convey an irresistible value proposition, swoop in and clearly define how you can meet their needs, and follow through with a killer follow-up (and maybe a little free sample - just kidding!).  Sounds easy, right? Well, that’s still up for debate - but one thing we do know is that when it comes to finding a job, every detail - if properly acknowledged - can make all the difference when you’re competing for a job in the Sales profession.

Are you looking for a Sales job in the eye care industry? Local Eye Site has jobs for you, too! Check out our most recent listings today.

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Finding Success in Partnerships

by Brad McCorkle on December 13, 2013

Partnerships

I’ve always appreciated the idea that together we accomplish more than we can as individuals; being a part of a cohesive team is a tremendous motivator for me. I coach a girls high school basketball team as a hobby, and the concept that “we” is more important than “me” is one of three foundational principals of our program. If you aren’t willing to make personal sacrifices for the good of our team, then you’ll need to find a new team.

Prior to starting a company, I’d always thought of entrepreneurs as brazen individualists that strike out on their own, and to some extent I know that’s true. And although I did leave a large, successful company to start my own business, one of the reasons I did so was because I believed that the eye care industry lacked synergy. More teamwork, leveraging the unique strengths of professionals and organizations in order to knit together more powerful solutions was what I had in mind.

When we created Local Eye Site (LES) in 2008, I could see that fragmentation and territorial infighting was a stumbling block for the eye care industry. I understand that some battles are worth fighting, but I wanted to execute on a business model that pulled together associations, publications and organizations across all sectors of our industry for the purposes of providing a more powerful recruiting solution.

Our idea was to take the strengths of our partners to reach a career-minded audience of professionals and combine that with our online recruitment technology. Working together, each doing what we’re best at and sharing the fruits of that partnership, ultimately allows us to provide a more powerful solution for our industry.

Our first partnership was with ASORN, in 2009. I still have the press release hanging on the wall in my office, and LES still “powers” the ASORN Career Center today. ASORN’s visionary leadership recognized early that these kinds of partnerships could be good for their members that needed to recruit eye care professionals, as well as the association itself. Soon after, ATPO, JCAHPO, Review of Ophthalmology magazine, OWL, and today over 30 associations, publications, websites and organizations have all partnered with Local Eye Site to create what we call the “Power Network.”

I encourage you to look both inside your organization, as well as externally for groups and individuals that possess unique and potentially complementary strengths. How might you work together to create innovative synergy? I’m thankful for every partner and team member that has contributed and entrusted their brand by partnering with Local Eye Site. We share a vision for solutions that create a better way through cooperation.

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OCLI Featured Employer

At Local Eye Site, we really appreciate all of our great employers. Every month, one employer is highlighted as a Featured Employer to give you - the job seeker - a little more insight into the types of employers who are hiring in the eye care industry. Whether it’s a new company looking to hire for the first time, an established employer who’s been around the hiring block once or twice, or a well-known company with ongoing hiring needs - they all have one thing in common: They need quality people like YOU to get the job done! Check back here each month for a new featured employer, but first allow us to introduce this month’s Local Eye Site featured employer:

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Ophthalmic Consultants of Long Island is the largest ophthalmology practice on Long Island with over 25 eye doctors and 9 locations throughout Nassau & Suffolk counties. Their purpose is to provide each patient with exceptional ocular care, fulfilled by constantly pursuing and retaining excellence in two areas: People & Technology.  But when it comes to working at OCLI, what’s in it for you?  Here are some of the reasons why OCLI is an excellent consideration for your next career endeavor.

1. They Stay Relevant

One of benefits of working for a large ophthalmology practice like OCLI is that with larger organizations, the resources are generally available to advance the organization in both talent and technology.  OCLI boasts state-of-the-art medical facilities, housing the most advanced technology available to offer patients a variety of ophthalmic services and treatments, including routine eye examinations and sophisticated LASIK surgery. They also hire the most qualified and dedicated staff members for the job, so there’s no question of whether or not it’s a great place to work.  These are the things that will keep patients coming back, and will only bring value to your résumé should you choose to work for them.

2. They Serve The Community

Community service is oftentimes the one thing that is overlooked by job seekers when trying to determine their next career move.  Working for an eye care organization that sets some time aside to focus on the needs of their community will not only give you a break from the challenges of your job, but it will also make you feel good about yourself in the process.  At OCLI, community service is an integral part of what they do, mainly because the community in which they operate is close to their hearts (I mean, it’s even in their name!).  Working for an organization that serves their neighbors, like OCLI does, is an excellent career decision - one that’s not to be overlooked in the job search process.

3. They Treat You Right!

Our final reason for why OCLI is a great career choice for your next eye care job is that they’re the type of organization that treats you - the employee - right. Unlike most organizations, OCLI offers a highly favorable employment experience coupled with competitive compensation and benefits packages.  The range of options with regards to employee benefits include:

  • Medical
  • Dental
  • Short-Term and Long Term Disability Insurance
  • Term Life Insurance
  • Accidental Death and Dismemberment Insurance
  • 401K Plan
  • Accrued Paid Time off
  • Paid Holidays

The number of options alone show that OCLI knows how to take care of their staff members, and has the resources to do it.  Definitely not a bad option to consider for your next career move!

Overall, Ophthalmic Consultants of Long Island is an excellent eye care organization to pursue when it comes to finding your dream job in eye care.  They stay up-to-date with relevant technology to keep their practice moving forward in providing excellent care for their patients, serve their community with selfless acts of service and care, and offer competitive salary and benefits packages for their employees to show how much they care for the people who put in so much to make their business a success.  It’s no question that OCLI has a sound business model that is sure to support employees and patients in Long Island for years to come, which means working for OCLI would be an excellent choice for making your next eye care career move.

So there you have it! The December Featured Employer: Ophthalmic Consultants of Long Island. If you would like more information about working at OCLI, or to apply for one of their available positions on Local Eye Site, then we encourage you to check out their Featured Employer page. Who knows - you may just be the one they’re looking for!

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4 Key Steps to Building Your Personal Brand for 2014

by Steven Squires on December 9, 2013

personal brand in wood type

Times have changed.  It used to be that you could simply sit down and prepare a resume, write a perfectly crafted cover letter, and gather your references before applying to your dream job.  Now there’s all this talk of ‘personal branding’ and, quite frankly, you don’t know what to make of it.  The truth is that in today’s job market, the level of competition for the best positions is rising, and with that the need to differentiate yourself from the average job seeker if you want to have the upper hand in the application and interview process.  Personal branding, simply stated, is the idea that everyone has their own professional brand - qualities that are unique to each professional that employers are looking for amid a growing number of highly qualified applicants.  In this article, we’ll briefly outline three steps you can take in making sure your personal brand is polished up and ready for your modern job search.

Step 1: Identify Role Models

The first step marketing professionals take when beginning a new campaign is a conducting an extensive competitor analysis.  This allows them to have an insight as to how their competitors behave that makes them successful in their field. Similarly, your personal brand should look like something you associate with success.  Therefore, a great place to start when building your personal brand is to find someone you admire, meet with them, and learn some things about how they got to where they are in their career.  Just a little bit of career advice can go a long way, so take the time to figure out the type of brand you want to have by talking with someone who has some experience in your field.

Step 2: Determine Your Overall Message

Another critical component of any branding campaign is to have a clear and concise message packed, ready, and set for delivery.  For this step, take some time to think about what you’re really good at.  Think of skills, qualifications, and talents you can bring to the table that shows you’re truly passionate about the work you do and the people you interact with, and use those to come up with your own personal tagline.  Don’t be afraid to bring in your personality traits as well - these can be powerful in helping a future employer pick you out from the crowd when making that final hiring decision.

Step 3: Leverage Your Online Social Presence

Another great way to build your personal brand in preparation for the new year is to use your personal social networks as platforms to market your talents and abilities.  We’re not saying you should let the world know all day and every day that you’re looking for a job, but we are saying you should been keenly aware of what’s on your social media pages.  If you know you have some questionable images, language, or other material online, you should remove anything that could potentially come back to haunt you in an interview.  A good rule of thumb is to adhere to the adage ‘don’t put anything online that you wouldn’t want your mother to see’.  This bit of advice will help you clean up your social presence, strengthen your personal brand, and help you leverage your social media accounts to spread the word about how your talents are among some of the best in your field.

Step 4: Learn to Adapt

Learning to adapt to the changing jobs market is a critical final process in making your personal brand shine in the coming year.  When new technologies, methodologies, and best practices arise in the coming months, don’t be adverse to learning about them or even going as far as to teaching yourself how to use them in your profession.  So often many professionals disqualify themselves in the jobs market through their own reluctance to learn and grow in their field. Avoiding your comfort zone and pushing yourself to be better at what you do will - in the long run - make you much more valuable in the jobs market if and when the time comes for you to find another job.

Overall, building a personal brand doesn’t happen over night.  You have to be consistent in your approach, while keeping your sights set on the goal of making a name for yourself in your industry and profession.  It’s going to take time, and there’s going to be bumps along the way, but overall building a robust personal brand will help you rise above the competition when it comes to finding your dream job.

Click Here to check out eye care specific job opportunities in your area today!

Sources:
How To Build a Personal Brand: http://www.inc.com/mary-jesse/how-women-leaders-can-build-a-personal-brand.html
A Dozen Ways to Build Your Personal Brand in an Online World: http://socialmediatoday.com/samrichter/1700011/ways-build-personal-brand-online-world

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Using Connect2Hire to Attract Qualified Candidates

by Steven Squires on December 1, 2013

Computer Mouse

Alright, so you already know that posting a job on Local Eye Site is a quick, easy, and effective solution to hiring qualified eye care professionals online. But what if simply posting a job online isn’t enough to differentiate yourself from the competition? If your you’re ready to take your hiring game to the next level, then Connect2Hire Email Delivery may be just what you’re looking for. Here’s what you need to know:

What is Connect2Hire?

Connect2Hire from Local Eye Site is an email delivery tool that takes your job posting, loads it into a customizable email template, and gives you the power to send it to hundreds - even thousands - of registered job seekers at the click of a mouse. Better yet, you can even decide on your target audience! All you have to do is pick from a drop-down menu the types of professionals you want to receive your job postings.  It’s really that simple.

How it Works

Step 1: Log-in to Your Local Eye Site Account

Before you begin, you must log-in to your Local Eye Site employer account using the proper credentials.

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Step 2: Click ‘Send Connect2Hire’

In your account, you should see a link to send Connect2Hire Emails.  If you click on this link, but didn’t purchase any when you signed up on Local Eye  Site, you will be instructed on how to purchase an email blast.  Once you’ve taken the necessary purchasing steps, you’re then ready to get started.

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Step 3: Determine Your Target Audience

Select from the drop-down menu which audience you would like to target with your job opening.  If you’re hiring an Optician, simply select ‘Optician’ from the menu.  The number of registered users classified as ‘Opticians’ will display on the screen, and you’ll then have an idea of how many people your job posting will reach.

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Step 4: Attach an Active Job Posting

The next step is to attach the job posting you wish to promote to your email.  To do this, simply select the posting from the list provided. Please note: you MUST have an active job posting on Local Eye Site in order to do this step, or to complete the process entirely.

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Step 5: Customize Your Email

Once you’ve selected your audience and attached your job posting, simply fill out the appropriate fields with a custom message.  Be sure to make this message inviting for your audience - you want them to actually see your job posting, don’t you?

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Step 6: Send Your Message!

The final step in sending a Connect2Hire Email is, well, to send the email!  Simply click on the button that says “send” and congratulations! You’ve just sent a Connect2Hire email blast to qualified, job-seeking professionals.

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Overall, Connect2Hire is an excellent way to reach a large target audience all with the click of a button. If you’re looking to hire, there’s no better way to speed up the process than with this email delivery service.

We hope you find success in your hiring endeavors.  If you have any questions, or need help sending a Connect2Hire email, simply email us at info@localeyesite.com.  Take care!

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