Breton Communications to Launch New Recruitment Portal

by localeyesite on May 17, 2012

Laval, QC (May 11, 2012) – Breton Communications is proud to announce the launch of a new online job search tool powered by North America’s leading recruitment website, Local Eye Site (LES), for eyecare professionals.

“Our collaboration with LES is a fantastic opportunity to use our network of media outlets and provide the necessary resources to help practitioners with their employment prospects,” said Martine Breton, president of Breton Communications. “The fact that Local Eye Site itself has such a strong network of affiliates really corresponds with our mission to support ECPs in all their endeavours.”

The online portal capitalizes on the extensive audience reached by Breton Communications’ impressive range of media options and LES’s key industry partners – 20/20 Magazine, VMail, Vision Monday, International Vision Expo, Review of Optometry, Review of Ophthalmology, SightNation, the Canadian Society of Ophthalmic Medical Personnel and Jobson Medical, to name a few.

With the two companies each reaching large segments of the national and international optical industry, both job seekers and hiring businesses alike can broaden their searches beyond traditional borders, opening the door to exciting possibilities.

“Together, LES and Breton are breaking new ground in the eyecare industry,” said Brad McCorkle, founder and president of Local Eye Site. “The combination of LES technology and US reach with Breton’s expansive audience and influence in Canada will result in the most effective recruiting resource in North American eyecare.”

Aspiring candidates and employers looking to hire can visit www.opti-guide.com, www.bretoncom.com, www.envisionmagazine.ca, www.envuemagazine.ca or www.localeyesite.com to begin their new career paths.

About Local Eye Site

Local Eye Site, the premier online employment community for eyecare professionals, enables practices, groups and vision care organizations to recruit online for ophthalmologists, optometrists, technicians, opticians, administrators, contact lens techs, optical salespeople and other positions. After openings are posted on localeyesite.com, jobs are automatically posted and/or promoted on the websites of the organizations in the LES Power Network, including 20/20, Vision Monday, Review of Optometry, Review of Optometric Business, Review of Ophthalmology, SightNation, ATPO, JCAHPO, ASORN, OWL and other associations and web destinations.

About Breton Communications

Since 1995, BRETON COMMUNICATIONS has been the leading publishing company specializing in the Canadian optical industry. It offers digital and print magazines in both English and French, a premier optical network search engine, printed optical directories, an electronic newsletter and a host of services designed specifically to meet the needs of the vision care community.

For optical suppliers, Breton Communications is a direct line to opticians, optometrists, ophthalmologists, technicians, laboratories, retail stores and other industry stakeholders. For eyecare professionals (ECPs), Breton offers access to the latest industry news about products and fashion trends, medical and therapeutic discoveries, and the multitude of challenges faced by Canadian ECPs on a daily basis.

From print media to electronic communications, BRETON COMMUNICATIONS is the leading single source of information for the Canadian optical industry.

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Spring Newsletter - LES Invades Canada!

by localeyesite on May 9, 2012

Local Eye Site, in collaboration with Breton Communications, is pleased to announce our newest addition to the LES Power Network - Envision Jobs! Envision Jobs, powered by Local Eye Site, will serve as the engine that powers online recruiting in eye care in Canada, and will be promoted in both Envision: seeing beyond and EnVue: voir plus loin.  A Canadian job portal will also exist on Breton’s optical online reference tool, Opti-Guide.  We are very excited about this new venture, and we will be sure to keep you posted on the official unveiling of Envision Jobs later this month.

About Breton Communications: Breton Communications Inc. is an important publishing firm specializing in the optical industry since 1995. It offers print media both in French and in English, a Web site, an electronic newsletter and other types of services to meet the needs of eyecare and eyewear professionals primarily in Canada. Through its products it reaches opticians, optometrists, ophthalmologists, technicians, wholesalers, laboratories, and retail stores who play a major role in the global optical market. From industry news about new products, fashion trends and therapeutic information to customized publishing and Canada’s premier optical network search engine, BRETON Communications Inc. is the leading single source of information for the Canadian optical industry.

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Spring Newsletter - Announcements

by localeyesite on May 9, 2012

Announcing an exciting addition to Local Eye Site - OD Grad-Connect! OD Grad-Connect is a specially designed website that combines easy-to-use online recruiting technology with unmatched exposure within the community of optometry students. The result is powerfully effective and efficient recruiting of today’s optometry student.

Through this powerful new addition to Local Eye Site, employers are now able to connect directly with OD Students and Residents who are actively seeking employment. Conversely, OD Students and Residents will have unlimited access to job postings by employers looking to hire individuals with their credentials.

Overall, OD Grad-Connect will serve both employers and job-seeking OD Students and Residents in providing an efficient, easy-to-use method of connecting with and engaging each other during the recruitment process. We are excited to move forward with this endeavor and look forward to helping some talented OD Students and Residents find the job of their dream through OD Grad-Connect.

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Spring Newsletter - On the Job Front

by localeyesite on May 9, 2012

Every month, we like to showcase one of our extraordinary employers as a ‘Featured Employer‘ on Local Eye Site.  As a Featured Employer, a select organization receives a custom landing page where they can display information about their organization, promote their employer brand, and include a link to their active job postings on Local Eye Site.  The value of this special recognition lies with the notion that it provides job seekers with valuable information that can aid in the job search process and will attract more qualified applicants to apply for the vacancies listed with that organization through LES.  It also serves to promote the employer brand of any organization and ultimately drive more traffic to that organization’s website.

This month, we are pleased to feature LasikPlus as our May 2012 Featured Employer.  You can check out their posted positions and customized landing page by clicking here or by visiting the Local Eye Site home page.  To find out how you can be a featured employer on Local Eye Site, simply send an e-mail with your contact information to info@localeyesite.com.

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Spring Newsletter - LES Flies with OWL

by localeyesite on May 9, 2012

Earlier this year, Local Eye Site formed a unique partnership with the group Ophthalmic Women Leaders (OWL) to power their online Career Center.  Through this partnership, OWL members can experience the benefit of being directly connected to Local Eye Site for the latest and greatest career opportunities in the eye care industry.  Likewise, employers who post their jobs on Local Eye Site can now benefit from the added exposure of their open position to this distinct group of esteemed professionals in the industry. This significant addition to the LES Power Network is one that is certainly cherished, and it is our hope that we will continue to grow along side this impressive organization in providing employment opportunities for eye care professionals for many years to come.

About Ophthalmic Women Leaders (OWL): Ophthalmic Women Leaders (OWL) is the preeminent nonprofit organization for the professional development and advancement of women in the eye care industry. OWL is led by accomplished female executives and industry experts.  Our members are from the medical and corporate communities, and include both women and men who are personally invested in our cause.

Source: http://www.owlsite.org/


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Spring Newsletter - What’s New at LES?

by localeyesite on May 9, 2012

Our tagline at Local Eye Site is “The Engine That Powers Online Recruiting in Eye Care.”  A tall task to be sure, but developments over the past year reveal this tagline to be palpable rather than merely marketing.  In just the last few months, LES has added, Vision Expo East Jobs, Vision Expo West Jobs, Ophthalmic Women Leaders Career Center and Pinterest to the growing list of affiliates in the Local Eye Site Power Network. The new additions join other eye care brand giants, Vision Monday, 2020 Magazine, Review of Optometry and Review of Ophthalmology just to name a few. When employers post their open positions on LES, they don’t simply appear on our flagship career site, Localeyesite.com. Those open positions are also promoted to around twenty industry association, eye care journal and social websites.  To learn more about the Local Eye Site Power Network click here.

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Spring Newsletter - Founder’s Connection

by localeyesite on May 9, 2012

I was reading a story on NPR this morning about the plight of many baby-boomers that are caring for their elderly parents–parents that are living longer than ever. The thrust of the story encourages the reader to prepare now for a future that very well could include providing for your elderly parents. The article quotes a study by MetLife Mature Market Institute: “the percentage of adult children providing personal care and/or financial assistance to a parent has more than tripled over the past 15 years,” “nearly 10 million adult children are caring for aging parents.”

http://www.npr.org/2012/04/24/150587638/preparing-for-a-future-that-includes-aging-parents?ft=3&f=127088640&sc=nl&cc=bh-20120425

This from the Pew Research Center:

“As the year 2011 began on Jan. 1, the oldest members of the Baby Boom generation celebrated their 65th birthday. In fact, on that day, today, and for every day for the next 19 years, 10,000 baby boomers will reach age 65. The aging of this huge cohort of Americans (26% of the total U.S. population are Baby Boomers) will dramatically change the composition of the country. Currently, just 13% of Americans are ages 65 and older. By 2030, when all members of the Baby Boom generation have reached that age, fully 18% of the nation will be at least that age, according to Pew Research Center population projections.”

http://pewresearch.org/databank/dailynumber/?NumberID=1150

10,000 people reaching 65 EVERY DAY, for the next 18 years, 18% of the population?! Wow. We know that practically every one one of these people will have some type of eye care related need. So, are we ready for this…the eye care industry I mean? Are we unlike those baby-boomers ill-prepared to care for their elderly parents?

New Optometry schools are popping up in the US and around the world, but some say there is no shortage of ODs (in Chicago or LA maybe….how’s that job opening in Small-Town, USA working out for you?). We know there is a shortage of ODs and skilled Technicians, for example, because of the phone calls and emails we get practically every day at LES. We already have bandwidth issues with the ability to provide optimal care in rural markets. It’s not going to get easier; we’re adding 10,000 retirees a day, and they don’t all live in metro markets.

Finally, what about the roles and coordination of efforts in eye care necessary to meet the needs in this changing health care environment? Moving forward, how will Ophthalmologists, Optometrists, Opticians, and Technicians all work together to make sure the needs are met, and the patients are best served? How can we incentivize more providers to serve in rural communities? How can we increase the sophistication of education and training, as well as number of providers at every level of eye care? What role can technology play in all of this?

We don’t have all of the answers, but we do observe from a unique vantage point the growing challenges associated with providers in eye care, and more broadly across all of health care. This is simply a call for excellence in communication, coordination, training, education and innovation. Let’s do it for our parents, ourselves and our children.

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Job Search Tips for Eye Care Professionals: Tip #1

by localeyesite on April 4, 2012

When it comes to finding a job, there are many resources available to help the job seeker find, apply for, and obtain the job of their dreams.  Finding a job, no matter who you are, is a challenging task.  In this blog series, we plan to equip you - the job seeker - with the power to land the job of your dreams in the eye care industry.

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Job Search Tip #1: Keep and Open Mind About Your Career Options

Finding a job - whether you’re fresh out of school or a veteran of the job hunt - isn’t easy.  Keeping an open mind in the job search is something everyone can benefit from.  For the recent grad, keeping an open mind with respect to your career search is a wise approach - simply because you never know if a given opportunity is going to lead to something better or more desirable.  For the veteran, it’s easy to stay in a job that is comfortable, but being open to new experiences leads to professional growth, more options and career staying power.

In either case, you may find yourself asking the question ‘how could I possibly keep my options open?’ There are variables such as location, employer, salary, benefits, and office culture to consider when looking for a job.  In addition, being flexible with your job title will help in keeping your career options open.  However, if flexibility with your job title isn’t an option, then you may want to consider other areas that interest you where you could use your skills in a different capacity.  Either way, keeping your options open leads to more opportunities, which is something everyone can appreciate.

In short, not having an open mind in your job search can limit you from some great opportunities.  Our advice for you is to make a list of things you can’t live without in your next job, while on the other hand creating a list of items you would be willing to change in order to achieve your career goals. That way, when the time comes for you to begin your career search, you’ll be readily equipped to find the job of your dreams.

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Jobs breakfast at Vision Expo

by localeyesite on March 24, 2012

This morning Local Eye Site partnered with Vision Expo for a “meet and greet” jobs breakfast at Vision Expo East.  The event was a terrific opportunity for job-seekers and recruiting employers to meet face to face.  Optometrists, Opticians, Salespeople, and more attended and had the chance to meet with recruiters from many employers, large and small.  The LES team was there to help job-seekers register to localeyesite.com, and to explain the relationship between LES and Vision Expo to the employers.  Thanks to all, as the event was a big success!

Job Search powered by LES!

Job Search powered by LES!

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LES in NYC at Expo East

by localeyesite on March 23, 2012

The Local Eye Site crew is up in New York this weekend exhibiting at Vision Expo East.  What a great show!  We are promoting our new relationship with Vision Expo to power “Vision Jobs” as part of the LES Power Network.  We’ll also be participating in a Meet & Greet breakfast to connect job-seekers and hiring employers at the show (8am until 9:30)…please join us!

Steven and Bill at the LES booth

Steven and Bill at the LES booth

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