Wake Forest University Eye Center Chooses Local Eye Site to Improve Staffing Process and Attract Top Talent
Key Benefits
- Shorter hiring process
- Improved selection of qualified applicants
- Time-efficient and cost-effective recruiting model
Background
Wake Forest University Eye Center specializes in cornea and retina eye care in the Carolinas. With a little less than 100 employees, the eye care facility treats any age from pediatrics to geriatrics and provides a host of satellite facilities in the state. In addition to patient care, the Eye Center provides diversified educational programs which reach out to the community and region.
Challenge
It is fairly common for employers to run into obstacles when searching for specific talent. For Wake Forest University Eye Center, finding qualified candidates with the necessary credentials was no exception. The process was routinely time-intensive and ineffective. “Most posting services have strict parameters such as limited posts and editing options,” said Genie Greene, Certified Ophthalmic Technician (COT) and financial coordinator at the Eye Center. “We found our posts either didn’t reach the right audience or it became static because of the restrictive posting guidelines.” They needed a forum that addressed the needs of the industry. The center needed a tool to connect eye care professionals and qualified candidates. They found Local Eye Site (LES).
Solution
LES provides advanced online tools that streamline the Eye Center’s staffing process. Through LES, the center is able to easily identify and proactively target eye care professionals who meet hiring qualifications. Posting jobs and finding qualified applicants has improved now that the Eye Center’s hiring department no longer has to wade through lists of unqualified candidates. “Certified Ophthalmic Technicians are hard to find,” said Greene. “It is a very small and targeted community that can get lost in the sea of information in general newspapers and Internet sites. We found a centralized place for the eye care industry.” LES’s database and unique approach to recruitment also allows the Eye Center to tailor their recruiting efforts to communicate with candidates who meet specific criterion. Unlike other employment tools, the Eye Center’s subscription to LES has proven to be very cost-effective, especially since there are no limitations to edits and revisions or duration of posts on the site.
LES’s fresh and creative approach to the eye care industry distinguishes it from eye care associations and industry competitors. Users have the unique ability to query the LES database by job classification or professional certification. They can then instantly email potential career opportunities to these qualified candidates. The database is constantly updated and refreshed with new talent in the industry, which provides an ample pool of qualified applicants. Besides their unique approach to two-way job recruitment, LES also provides a forum for open dialogue and communication. The LES “Idea Exchange,” an online message board, allows industry professionals and leaders to network and track the latest developments and news.
Result
The Eye Center now participates in a streamlined recruitment process by using LES. They attract top talent to their facility right from the targeted online community and no longer have to cast a wide net in general advertising forums. LES provides a onestop shop for the eye care community. “Local Eye Site gives us more control over the entire process, and that is something we haven’t had before,” said Greene. “It is clearly the best venue for finding top talent. ”Using LES has helped the eye care facility realize significant savings in time and money. The hiring process is shorter. They instantly access highly qualified eye care professionals and keep a pulse on what really matters in the industry. “For a minimal annual fee, I have access to the people and issues that matter most to our facility,” said Greene. “It has been a valuable investment for everyone involved. We have already filled six positions in less than eight months using Local Eye Site.”